12 Qatari Clothing Brands Worth Knowing (2026)
Qatar’s clothing brands mostly circle back to one garment: the abaya. Dozens of Doha designers have spent the last fifteen years reworking this flowing black robe. They cut it from silk organza, embroidered bisht fabric, or upcycled textile waste. TIIYA became the first “Made in Qatar” export outside oil and gas back in 2006. Just two years later, it was stocked in Harrods.
A newer generation of designers, many trained at VCUarts Qatar, is now pushing past the abaya. They’re moving into sustainable fabrics, ready-to-wear, and even biomaterials grown from mushrooms. Compared with Saudi Arabian or UAE brands, Qatar’s fashion identity leans harder on a small, tightly connected design community than on retail scale. Many of these designers show together and mentor each other, sharing the same handful of runway stages.
12 Qatari Clothing Brands Overview
Here’s a quick look at the Qatari brands in this guide, from the country’s first haute couture house to its newest sustainable labels.
- TIIYA – Qatar’s first haute couture house, stocked in Harrods since 2008.
- TRZI – Modern womenswear house built by reimagining the abaya.
- WADHA – Minimalist ready-to-wear label blending heritage with modern tailoring.
- 1309 Studios – Contemporary bohemian label worn by Imaan Hammam and Georgina Rodriguez.
- HAMADIS – Luxury abaya and kaftan house known for hand-embroidered silk.
- Mhefhef – Sustainable label making upcycled abayas from fabric waste.
- Harlienz – First Qatari brand to officially show at New York Fashion Week.
- WAAD – Award-winning abaya brand with its own flagship store and TV series.
- Aldukan – Traditional-meets-modern abaya house founded in 2008.
- Drizzle – Minimalist womenswear label inspired by nature and Qatari heritage.
- Yasmin Mansour – Sustainable luxury label stocked at Harrods, working between Doha and Paris.
- Muna Saad – Demi-couture line built around gender and cultural duality.
Qatari Clothing Brands
TIIYA
Location: Doha, Qatar
Founded: 2006
Price level: luxury
Product type: haute couture
Style: bold, opulent
Website: instagram.com/tiiyaofficial
Instagram: @tiiyaofficial
Shaikha Alanoud Alattiya grew up watching her mother wear Dior in the sixties. Her mother commissioned custom gowns that mixed European couture with the region’s cultural needs. That early exposure shaped everything Alattiya later built. She launched what became TIIYA, the label behind the first fashion product ever labeled “Made in Qatar” beyond oil and gas.
That distinction mattered fast. In 2008, TIIYA became the first Gulf brand ever stocked at Harrods in London. Today, mother-daughter duo Alattiya and Shaikha Al Thani still direct the house. It’s known for bold gowns with exaggerated, sculptural shapes.
TRZI
Location: Doha, Qatar
Founded: 2010
Price level: contemporary
Product type: ready-to-wear and abayas
Style: minimal, modern
Website: trziofficial.com
Instagram: @trziofficial
Amna Ahmed Al-Misned designed and draped her first dress at age 15. She later earned a fashion design degree from Virginia Commonwealth University Qatar. She founded TRZI in 2010 with a single focus: turning the abaya into a piece of global, wearable fashion, rather than strictly traditional dress.
In 2019, TRZI added a repair and redesign service to extend each garment’s life and cut down on waste. That move turned TRZI’s Doha flagship into more than a shop. Today, it works as a tailoring workshop, distribution hub, and community space all at once.
WADHA
Location: Doha, Qatar
Founded: 2010
Price level: luxury
Product type: women’s ready-to-wear
Style: minimalist, architectural
Website: wadha.co
Instagram: @wadha
Designer Wadha Al Hajri launched her label in 2010 around a clear idea: fuse Qatari heritage with modern minimalism. Her collections lean on custom-made fabrics like silk, faille, and gazar. She pairs them with masculine-feminine tailoring and a mostly monochromatic palette.
That restraint is deliberate. As a result, WADHA now sells more than clothing. The brand has expanded into fragrances and homeware, and its garments sit in stores like the National Museum of Qatar and Qatar Duty Free.
1309 Studios
Location: Doha, Qatar
Founded: 2015
Price level: luxury
Product type: ready-to-wear
Style: contemporary bohemian
Website: 1309studios.com
Instagram: @1309studios
Ghada Al Subaey started designing her own clothes at 15. She took fabric to a tailor because she couldn’t find the styles she wanted in Qatar. She named her label 1309 after her mother’s birthday, then built it around seasonal signature prints made with local Arab artists.
That artist-collaboration model paid off. Imaan Hammam and Georgina Rodriguez have both worn 1309. In 2024, Al Subaey was named one of Forbes Middle East’s Fashion Innovators. The brand also runs The Cutting Studio, Qatar’s first premium garment manufacturing hub.
HAMADIS
Location: Doha, Qatar
Founded: 2014
Price level: luxury
Product type: abayas and kaftans
Style: hand-embroidered, traditional
Website: instagram.com/hamadisofficial
Instagram: @hamadisofficial
Sisters Jawaher and Aysha Al Hammadi built HAMADIS around fine silks and hand-embroidered detail. They treat every abaya and kaftan as a piece with cultural weight, not just formalwear. Each design blends tradition with modern cuts, made for both daily wear and special occasions.
The sisters describe their approach as collaborative rather than competitive. In fact, HAMADIS has shown its work alongside 32 international brands, presenting a modern abaya reinterpretation on a global runway.
Mhefhef
Location: Doha, Qatar
Founded: 2020
Price level: contemporary
Product type: sustainable abayas and ready-to-wear
Style: natural, handcrafted
Website: mhefheffashion.com
Instagram: @mhefhef
Mashael Alnaimi named her brand after the Arabic word for breezy lightness. She built it entirely around natural, 100 percent organic fabrics. She works with artisans worldwide, turning handwoven textiles into canvases for shibori, henna art, felting, and hand-painting.
Her upcycled abayas are made entirely from fabric waste that would have otherwise gone to a landfill. That focus on zero-waste construction sets Mhefhef apart. Most sustainable clothing brand claims rarely go this far.
Harlienz
Location: Doha, Qatar
Founded: 2013
Price level: contemporary
Product type: modern abayas
Style: minimal, travel-inspired
Website: instagram.com/harlienz
Instagram: @harlienz
Haya Al Adsani came from an accounting background before teaching herself design. She used apparel as a visual diary of her travels. She built Harlienz around versatile, minimal abayas meant to move easily between day and night.
That minimal approach helped Harlienz break new ground. In February 2019, it became the first Qatari brand officially on the New York Fashion Week schedule. Jewelry label Ghada Al Buainain showed alongside it.
WAAD
Location: Doha, Qatar
Founded: 2010
Price level: mid-range
Product type: abayas
Style: simple, wearable
Website: waaddesigns.com
Instagram: @waaddesigns
Designer Waad Mohammad built her label around abayas that double as casual wear, easy to style beyond special occasions. Her work caught the attention of Qatar TV early on. That attention turned her rise into a full documentary series named after the brand.
In 2018, WAAD represented Qatari fashion for the Year of Culture Qatar-Russia initiative. She showed a collection at Moscow’s Multimedia Art Museum. Since then, the brand has branched into interior design, working on retail concepts for one of Doha’s most prestigious malls.
Aldukan
Location: Doha, Qatar
Founded: 2008
Price level: mid-range
Product type: abayas
Style: traditional, embroidered
Website: shopaldukan.com
Instagram: @shopaldukan
Alanoud Almeghaisib founded Aldukan in 2008 around one clear idea: combine traditional embroidery with modern fashion trends. She experiments constantly with pattern and texture. Bold colors keep each abaya feeling current rather than purely ceremonial.
That constant experimentation separates Aldukan from more conservative abaya houses. One recent collection took direct inspiration from the Qataf, Qatar’s national flower. It wove the country’s own botany into its embroidery.
Drizzle
Location: Doha, Qatar
Founded: 2018
Price level: contemporary
Product type: women’s ready-to-wear
Style: minimalist, nature-inspired
Website: instagram.com/drizzle
Instagram: @drizzle
Alanoud Al Hedfa built Drizzle around timeless, elegant pieces meant to work across ages and cultures. She skips single trend cycles entirely. Her “Serene Lines” collection ranges from tailored trench coats to elegant abayas, all built for versatility.
Al Hedfa describes each piece as reflecting a dance between environment, heritage, and culture. That philosophy has landed Drizzle in Printemps Doha’s rotating brand collective, alongside other emerging Qatari labels.
Yasmin Mansour
Location: Doha, Qatar
Founded: 2014
Price level: luxury
Product type: sustainable luxury ready-to-wear
Style: artistic, sustainable
Website: instagram.com/yasminmansourofficial
Instagram: @yasminmansourofficial
Yasmin Mansour founded her eponymous label in 2014 as one of the first luxury sustainable brands in the region. She now works between Doha and Paris. Architects and designers like Oscar Niemeyer and Elsa Schiaparelli shape her creative direction.
One of her signature pieces, a kaftan called Le Livre, uses leftover canvas collected from tent-making at Souq Waqif in Doha. That commitment to material reuse is why the brand now sells through Harrods and Ounass.
Muna Saad
Location: Doha, Qatar
Founded: 2020s
Price level: luxury
Product type: demi-couture
Style: dual, experimental
Website: instagram.com/munasaadofficial
Instagram: @munasaadofficial
Designer Muna Al Sulaiti built her demi-couture line around duality, using gender, cultural, and racial equality as recurring design themes. Her pieces mix innovative fabric techniques with abaya-inspired silhouettes. One standout look pairs a trench coat with an oversized shoulder bow.
Al Sulaiti also works on collaborations outside fashion, including a Breast Cancer Awareness Month campaign with a Doha hotel. Founders exploring the region can discover clothing brands like Muna Saad. It’s a good way to see how far demi-couture can stretch beyond the runway.
Other Notable Qatari Clothing Brands
- Naila Al Thani – Sustainability-focused designer working with mycelium-based biomaterials.
- Maryam Al Darwish – Modern, modest ready-to-wear label known for bohemian embroidery.
- SR by Sonali Raman – Slow fashion label pairing ready-to-wear with handmade jewelry.
- Hissa Haddad – Doha-designed, Italy-made luxury footwear label.
- Wit Noiz – Contemporary accessories and fashion label built on simplified silhouettes.
Frequently Asked Questions about Qatari Clothing Brands
TIIYA holds that distinction. Founded in 2006, it produced the first Qatari fashion product exported outside oil and gas, and it became the first Gulf brand stocked at Harrods in London in 2008.
The abaya is a core part of Qatari and Gulf dress, so many designers use it as a starting point for creative reinvention. Brands like TRZI, HAMADIS, and Aldukan each take a different approach, from minimalist tailoring to hand embroidery.
Yes. Mhefhef makes upcycled abayas from fabric waste, Yasmin Mansour builds pieces from repurposed materials like leftover tent canvas, and designer Naila Al Thani works with mycelium-based biomaterials grown from fungi.
Harlienz, founded by self-taught designer Haya Al Adsani in 2013, became the first Qatari brand officially on the New York Fashion Week schedule in February 2019.
