Brand Color Builder for Clothing Brands – Grow Your Clothing Brand

Brand Color Builder for Clothing Brands

Pick your five brand colors. Each color has a specific role in your brand. The tool shows you how they work together and gives feedback on your choices.

Pick your colors

Primary color

Your brand’s main color

Your most important color. It appears on your logo, buttons, hang tags, and packaging. Choose something that reflects your brand personality.
Read: How to Choose the Best Colors for Your Clothing Brand

#FF5C00

Orange

Quick picks

Secondary color

Supports your primary

Used for section backgrounds, secondary buttons, and product tags. Should work with your primary without competing with it.
Read: How to Build a Strong Brand Identity

#FFA07A

Light orange

Quick picks

Accent color

For highlights. Use sparingly.

Used for sale badges, highlighted text, and special tags. Should clearly stand out from your primary and secondary. Use it on maximum 5-10% of your design.
Read: Branding Made Simple for Clothing Brands

#1A1A2E

Dark navy

Quick picks

Background color

The canvas everything sits on

Used for your website background and product pages. Most brands use white or off-white. A warm cream or dark background gives a distinct premium feel.
Read: How to Make a Clothing Brand Website

#FFFFFF

White

Quick picks

Text color

Readability is non-negotiable

Used for all body copy, product descriptions, and navigation. Must be readable on your background. Near-black looks more refined than pure black on screens.
Read: How to Choose the Right Typography

#111111

Near black

Quick picks

Your brand color palette

Primary

Secondary

Accent

Background

Text

Brand mockup

Note your colors before you close this page. Your palette is not saved anywhere. Write down the hex codes or save the page as a PDF.

Want to take this further? Read about brand assets for clothing brands to see how your colors apply to labels, packaging, and hang tags.