12 Jordanian Clothing Brands Worth Knowing (2026)
Jordan’s clothing brands split between two very different worlds. On one side sits heritage embroidery, passed down through generations of Bedouin and Palestinian craftswomen. On the other sits a young streetwear and design scene that grew out of Amman’s cafes and side streets over the past two decades. Jobedu proved a t-shirt label could sell out through word of mouth at a single street market, while SEP Jordan turned the embroidery skills of a refugee camp into a luxury label stocked at Harrods.
Designers like Nafsika Skourti and Tania George translate Jordanian and Palestinian identity into ready-to-wear shown at international fashion weeks, while newer names such as Qashabeyyeh can reach a global audience almost overnight through a single viral moment. Compared with UAE or Egyptian brands, Jordan’s fashion identity leans harder on grassroots storytelling and craft heritage than on retail scale or manufacturing volume.
12 Jordanian Clothing Brands Overview
Here’s a quick look at the Jordanian brands in this guide, from streetwear pioneers to internationally shown designers.
- Jobedu – Amman streetwear label founded in 2007, known for graphic tees rooted in Arab pop culture.
- Shukr – Modest fashion pioneer since 2001, selling contemporary Islamic clothing worldwide.
- Tania George – Handmade ready-to-wear brand telling playful, colorful stories about everyday Jordan.
- SEP Jordan – Luxury lifestyle label hand-embroidered by refugee artisans in Jerash Camp.
- Nafsika Skourti – Directional womenswear brand mixing glamour and cultural identity.
- GYMKUMA – Amman-born activewear brand built by athletes, for athletes.
- ZAY – Upper-middle-range menswear tailoring brand from Jordan’s largest garment manufacturer.
- Mlabbas – Rainbow Street gift and apparel concept built around Jordanian humor.
- Le Trio – Handmade hoodie and jacket label empowering underprivileged women across the MENA region.
- Visionary Closet – Affordable, locally made loungewear and streetwear.
- Generation Y – Handmade womenswear brand known for easy, everyday pieces.
- Qashabeyyeh – Unisex jacket label reviving the traditional qashabiya for a global audience.
Jordanian Clothing Brands
Jobedu
Location: Amman, Jordan
Founded: 2007
Price level: mid-range
Product type: streetwear and accessories
Style: bold, pop culture-driven
Website: jobedu.com
Instagram: @jobedu
Jobedu started with $4,000, six t-shirt designs, and a stall at Souk Jara, Amman’s weekend street market. Founders Tamer AlMasri and Michael Makdah printed 600 shirts inspired by Arab pop culture, and the designs sold fast enough to fund a proper crowdfunding round soon after.
That grassroots start shaped everything that followed. As a result, Jobedu became a gathering point for Amman’s street artists and musicians long before it became one of Jordan’s best-known streetwear clothing brands.
Shukr
Location: Amman, Jordan
Founded: 2001
Price level: mid-range
Product type: modest fashion
Style: contemporary, minimal
Website: shukrclothing.com
Instagram: @shukrclothing
Shukr set out to solve a problem its founders, Anas Sillwood and Jaafar Malik, saw among Muslims living in the West: modest clothing that still felt current. They launched an e-commerce site in 2002, years before most competitors, and built a made-to-order model that let them offer far more styles than a typical boutique.
That early move online is exactly what let Shukr outgrow the small, mosque-adjacent shops that once defined the category. Today its largest markets sit in the United States, the United Kingdom, and continental Europe rather than Jordan itself.
Tania George
Location: Amman, Jordan
Founded: 2015
Price level: contemporary
Product type: ready-to-wear womenswear
Style: playful, handmade
Website: taniageorge.com
Instagram: @taniageorgedesigns
Tania Haddad studied fashion in Florence and worked at Tibi and Moises De La Renta in New York before moving back to Amman in 2015. She started printing patterns inspired by the hidden gems of everyday Jordanian life, from musical gas trucks to decorated pickup trucks, and handed production to local tailors from Palestine, Iraq, and Syria.
This mix of playful print and real craftsmanship is what separates Tania George from novelty fashion. In fact, each tailor’s own technique still shapes how a print turns into a finished piece, which is why no two collections read quite the same.
SEP Jordan
Location: Jerash Camp, Jordan
Founded: 2013
Price level: luxury
Product type: hand-embroidered fashion and accessories
Style: refined, cultural
Website: septhebrand-jo.com
Instagram: @septhebrand
Italian founder Roberta Ventura set up SEP as the first private company inside Jordan’s Jerash “Gaza” Camp, training Palestinian and Syrian refugee women to bring their inherited embroidery skills up to international fashion standards. The brand blends that hand embroidery with Italian tailoring, and today works with more than 600 artists who sign their own pieces.
That signature turns each garment into a named artist’s work rather than an anonymous product. This is why SEP now sells through boutiques in London, Geneva, and Milan while still producing every stitch inside the camp where it began.
Nafsika Skourti
Location: Amman, Jordan
Founded: 2014
Price level: luxury
Product type: contemporary womenswear
Style: glamorous, culturally layered
Website: nafsikaskourti.com
Instagram: @nafsikaskourti
Sisters Nafsika and Stephanie Skourti built their label out of their family home in Amman. Nafsika, a Central Saint Martins graduate who trained in couture embroidery in Paris, handles design, while Stephanie left a five-year career at Goldman Sachs to run the business side.
Their collections weave Greek, Palestinian, and Jordanian symbols into custom jacquards, most famously the Jerusalem jacket exploring the question “where are you from?” As a result, one of their designs was acquired by London’s Victoria and Albert Museum, a rare feat for a young Middle Eastern label.
GYMKUMA
Location: Amman, Jordan
Founded: 2021
Price level: contemporary
Product type: activewear and gym accessories
Style: bold, performance-driven
Website: gymkuma.com
Instagram: @gymkuma
Founder Hassan Abdul-Hadi launched GYMKUMA during the pandemic, when Amman’s gyms were closed and its usual fitness culture had nowhere to go. Instead of waiting, the brand turned the city’s steep hills and staircases into “Hidden Gyms,” a network of free outdoor workout spots mapped for anyone to use.
That campaign did more than sell activewear. It gave people without gym memberships a reason to move, and it built GYMKUMA a loyal community from a standing start in a market long dominated by international sportswear brands.
ZAY
Location: Amman, Jordan
Founded: 1992
Price level: upper-middle
Product type: tailored menswear
Style: classic, professional
Website: elzay.com
Instagram: @zayfashionjo
ZAY is the retail menswear brand of El Zay Ready Wear, one of Jordan’s largest garment manufacturers, running multiple factories just outside Amman for international clients. The company used that manufacturing depth to launch its own tailored line for professionals who want a traditional, business-ready look.
Having its own production behind it means ZAY controls quality that most retail-only brands never can. That backing is also why founders exploring their own supply chain often look to established clothing manufacturers with a similar depth of in-house production.
Mlabbas
Location: Amman, Jordan
Founded: 2015
Price level: accessible
Product type: graphic apparel and gifts
Style: funky, culturally referential
Website: mlabbas.com
Instagram: @mlabbas
Mlabbas took its name from an Arabic word for sugar-coated almonds handed out at weddings, then reused it to mean “covering” people in clothes instead. The Rainbow Street shop built a print-on-demand engine that lets customers design their own t-shirts, hoodies, mugs, and tote bags with Jordanian and Arab humor baked in.
That customization engine turned a single t-shirt shop into a brand carrying work from more than 60 local and regional artists. Mlabbas now ships worldwide, proof that a funny idea rooted in local culture can travel well beyond Amman.
Le Trio
Location: Amman, Jordan
Founded: 2016
Price level: contemporary
Product type: handmade hoodies and jackets
Style: detailed, artisanal
Website: le-trio.com
Instagram: @le_trio3
Le Trio builds its collections around underprivileged women across the MENA region, training them in stitching, beadwork, and hand-painting so each hoodie or denim jacket carries real craftsmanship rather than a mass-produced print. The brand has grown from Amman into boutiques in Aqaba and even Cannes.
Every piece takes real hands and real time to finish, which keeps output small by design. That’s exactly what gives Le Trio’s pieces the one-of-a-kind feel its customers keep coming back for.
Visionary Closet
Location: Amman, Jordan
Founded: 2020s
Price level: accessible
Product type: loungewear and streetwear
Style: comfortable, minimal
Website: shopvisionary.online
Instagram: @visionary.closet
Visionary Closet builds its collection around a simple goal: stylish, locally made streetwear that stays affordable. The brand partners directly with Jordanian manufacturers rather than importing finished stock, keeping production and jobs inside the country.
That local-first approach shapes both the price and the mission. As the brand grows internationally, it has said it wants to keep supporting the same local economy that helped it start.
Generation Y
Location: Amman, Jordan
Founded: 2020s
Price level: accessible
Product type: handmade womenswear
Style: easy, everyday
Website: generationy.shop
Instagram: @generationy.shop
Generation Y focuses on pieces built for real routines rather than runway moments: cardigans, jackets, and easy separates meant for university, work, or coffee with friends. Every item is handmade in Jordan, which keeps the brand’s supply chain small and local.
That everyday focus is deliberate. It means Generation Y competes less on trend and more on pieces people actually reach for on an ordinary morning.
Qashabeyyeh
Location: Amman, Jordan
Founded: 2020s
Price level: contemporary
Product type: unisex jackets and outerwear
Style: heritage-inspired, colorful
Website: qashabeyyeh.co
Instagram: @qashabeyyeh
Founder Lima Haddad built Qashabeyyeh around the qashabiya, a traditional hooded wool garment worn across the Levant and North Africa, reworked into a modern, colorful unisex jacket made to order in a wide range of sizes. Each piece is sewn together only once ordered, so no two runs are exactly alike.
The brand stayed a niche favorite until comedian Bassem Youssef wore one of its jackets for a widely watched Piers Morgan interview in 2023. That single moment sent the brand’s Instagram following soaring and introduced the qashabiya to an audience far beyond Jordan.
Other Notable Jordanian Clothing Brands
- Trashy Clothing – Anti-luxury Palestinian-Jordanian label mixing satire and political statement.
- SALAD – Genderless brand upcycling deadstock fabrics and men’s suits.
- OAO – Body-positive Amman label designing for all body types.
- The Orenda Tribe – Clothing label combining fashion with humanitarian child support work.
- Adam Tailors – Amman bespoke tailoring house dressing Jordanian elite since 1970.
- Art of Soul – Custom-painted denim and leather jacket studio in Amman.
Frequently Asked Questions about Jordanian Clothing Brands
Jobedu is Jordan’s best-known streetwear label, having grown from a single t-shirt stall at Souk Jara in 2007 into a nationally recognized brand before its 2022 acquisition by a US tech firm.
Yes. SEP Jordan and Le Trio both build their businesses around training and paying refugee or underprivileged women fairly for hand-embroidery and craftsmanship, turning traditional skills into steady income.
Hand embroidery is passed down through generations in Jordanian and Palestinian culture, often from mother to daughter, which is why brands like SEP Jordan and Nafsika Skourti weave it into contemporary, internationally sold collections.
Jordan’s fashion scene leans more on grassroots, story-driven design out of Amman than on retail scale, with brands often built around cultural identity, craft heritage, or social impact rather than pure commercial volume.
