12 Saudi Arabian Clothing Brands Worth Knowing (2026)
Saudi Arabia’s clothing industry looks nothing like it did a decade ago. Vision 2030 opened cinemas, concerts, and a driving license for women, and fashion followed close behind. A designer who reinvented the thobe from a Jeddah boutique in 2006 now shares runway conversations with a streetwear label that started in two London dorm rooms numbered 18 and 86, while a family manufacturer that has dressed the Kingdom in ghutras since 1979 still outsells almost everyone else in the country.
The scene splits cleanly into old and new money. Century-old menswear houses still supply thobes and headwear to the entire Gulf, while a wave of founders in their twenties and thirties chase Net-a-Porter listings and Riyadh Fashion Week slots instead. Compared with the UAE or Lebanon, Saudi Arabia’s fashion identity leans harder on reviving hyper-specific regional heritage, Najdi mud-house architecture, Sadu weaving, forgotten pigeon towers, than on importing a ready-made luxury playbook. Even Saudi-born couturiers who eventually relocated their ateliers to Paris, like Mohammed Ashi of Ashi Studio, keep telling that same regional story from abroad.
Saudi Arabian Clothing Brands Overview
Here’s a quick overview of the twelve Saudi Arabian brands featured in this guide, from a Jeddah boutique that reimagined the thobe to a Riyadh startup measuring men through a phone camera.
- Honayda – Jeddah-rooted luxury ready-to-wear house since 2016, the first Saudi label sold at Harrods.
- Hindamme – Contemporary label since 2016 blending Saudi heritage with the V&A Museum’s permanent collection.
- Abadia – Ethical luxury house since 2016 built on Sadu weaving and the first Saudi brand on Net-a-Porter.
- ARWÁ – Jeddah-founded contemporary tailoring label since 2015, known for its Adidas Originals collaboration.
- Yousef Akbar – Sustainable eveningwear house since 2017, worn by Sharon Stone and Chrissy Teigen.
- 1886 – Riyadh streetwear label since 2016, born in two London dorm rooms and now stocked at Selfridges.
- Noble & Fresh – Diriyah-rooted ready-to-wear brand since 2014, named for its founder’s own nickname.
- Toby by Hatem Al-Akeel – Jeddah menswear house since 2006 that turned the thobe into a fashion statement.
- Qormuz – Riyadh lifestyle house since 2017, famous for its viral pigeon-tower-inspired dress.
- Torba Studio – Riyadh modest streetwear label since 2018 built on upcycled fabric.
- Ajlan & Brothers – Riyadh menswear manufacturer since 1979, one of the Gulf’s largest thobe producers.
- Thobi – Riyadh thobe-tech startup since 2018 that measures customers through a smartphone app.
Saudi Arabian Clothing Brands
These twelve brands cover the full range of what is happening in Saudi fashion right now, from century-old manufacturing houses to designers barely a decade into building their name.
Honayda
Location: Jeddah, Saudi Arabia
Founded: 2016
Price level: luxury
Product type: ready-to-wear, bridal
Style: contemporary, elegant
Website: honayda.com
Instagram: @honayda
Honayda Serafi grew up in Jeddah surrounded by art, then studied fine art at King Abdulaziz University before training in Paris. She launched her namesake label in 2016, building each collection around a woman who marked history at a specific moment in time. Her signature 3D embroidery and custom prints quickly caught the attention of Hollywood and the Arab world alike.
Honayda became the first Saudi brand sold at Harrods, and her gowns have since been worn by Priyanka Chopra and regional royals. The label shows every season during Paris Fashion Week, presenting Saudi craftsmanship on the same calendar as the houses Serafi once studied from a distance.
Hindamme
Location: Riyadh, Saudi Arabia
Founded: 2016
Price level: luxury
Product type: ready-to-wear
Style: heritage-driven, architectural
Website: hindamme.com
Instagram: @hindamme
Mohammed Khoja grew up in Al-Khobar but spent parts of his childhood in Houston and Paris, an upbringing that shaped his East-meets-West design language. He launched Hindamme in 2016, at a point when Saudi Arabia had no fashion week and no real industry infrastructure to lean on, and built his debut collection around contemporary interpretations of Al Qatt Al Aseeri patterns.
A decade later, Hindamme pieces sit in the permanent collections of London’s Victoria and Albert Museum and New York’s CFDA museum, and its Fall 2026 Hejaz Collection closed with a model performing a traditional Hijazi bridal walk. One standout earlier piece, a bomber jacket stamped with the date women were allowed to drive in the Kingdom, shows how directly Khoja ties his designs to Saudi social history.
Abadia
Location: Saudi Arabia
Founded: 2016
Price level: luxury
Product type: ready-to-wear, eveningwear
Style: ethical, artisanal
Website: shop.abadia.me
Instagram: @abadia
Shahd AlShehail co-founded Abadia with her aunt Naeema Al-Shehail in 2016, taking the brand’s name from the Arabic words for timelessness and desert. AlShehail grew up in Al-Ahsa, the world’s largest date-palm oasis, and turned the date pit into the house emblem, a small detail that runs through pieces made with Sadu weaving and Naqda metallic embroidery from over forty female artisans across Saudi Arabia and the UAE.
In December 2023, Abadia became the first Saudi brand carried by Net-a-Porter, and the label has since landed at Selfridges, Browns, and Harrods too. Alicia Keys wore Abadia for her first concert in the Kingdom, staged in AlUla, a moment AlShehail points to as proof that heritage craftsmanship can hold its own on a global stage.
ARWÁ
Location: Jeddah, Saudi Arabia
Founded: 2015
Price level: contemporary
Product type: ready-to-wear
Style: tailored, androgynous
Website: arwathebrand.com
Instagram: @arwathebrand
Arwa Al Banawi left a career in banking to launch her eponymous label in 2015, after years of quietly taking fashion courses at the London College of Fashion on the side. Born and raised in Jeddah with formative years in Germany and Switzerland, she built a signature look around oversized blazers and wide-leg tailoring that reads as urban streetwear as much as it does womenswear.
In 2021, Al Banawi partnered with Adidas Originals on the Forum 84 Low, Adidas’ first collaboration with a brand from an emerging Middle Eastern market. She rebranded as ARWÁ in December 2024 with a new e-commerce platform, and her designs have since been worn by Kris Jenner and other regular front-row names.
Yousef Akbar
Location: Jeddah, Saudi Arabia
Founded: 2017
Price level: luxury
Product type: eveningwear, ready-to-wear
Style: architectural, sustainable
Website: yousefakbar.com
Instagram: @yousefakbar
Yousef Akbar went to Australia on a scholarship to study logistics, then quietly enrolled in fashion school because he could not afford the clothes he wanted to wear. He graduated top of his class in 2016 and launched his eponymous eveningwear label a year later, only for a bad deal with a PR agency to nearly sink the business before it found its footing.
Winning the Fashion Trust Arabia eveningwear prize in 2020 changed everything. Akbar now works with recycled and upcycled materials and small artisan communities across the Middle East, and his architectural gowns have been worn by Sharon Stone, Chrissy Teigen, Nicole Kidman, and Kelly Rowland on red carpets around the world.
1886
Location: Riyadh, Saudi Arabia
Founded: 2016
Price level: mid-range
Product type: streetwear
Style: genderless, contemporary
Website: 1886riyadh.com
Instagram: @my_1886
Fahad Al-Jomiah and Khalid Al-Jammaz met as students in London and sketched out their brand from dorm rooms numbered 18 and 86, the source of its name. They launched 1886 in Riyadh in 2016, calling it Saudi Arabia’s first dedicated streetwear label at a time when local streetwear was, in their words, practically absent from the Kingdom.
1886 has since opened a flagship at The Solitaire in Riyadh with stores in Jeddah, Abha, and AlUla, and taken the brand abroad with pop-ups at Galeries Lafayette in Paris and Selfridges in London. The label mixes baggy tailoring, denim, and knitwear with references to Saudi youth culture and pop art.
Noble & Fresh
Location: Riyadh, Saudi Arabia
Founded: 2014
Price level: contemporary
Product type: ready-to-wear
Style: heritage, tailored streetwear
Website: nobleandfresh.com
Instagram: @nobleandfresh
Naif Al-Haif, who hails from Ad Diriyah, the historic heart of Riyadh, launched Noble & Fresh in 2014 as one of the first locally established brands in the Kingdom. The name fuses the core moral values Arab generations are raised on with the modernity Al-Haif wanted his designs to reflect, and friends had already nicknamed him “Naf” long before the label existed.
The brand’s triangle symbol comes straight from the windows of old Najdi mud houses, and its Salwa Jacket takes its name from Diriyah’s Salwa Palace. Noble & Fresh debuted its Reborn collection at Paris Men’s Fashion Week in 2023 as part of EMERGE, the Saudi Fashion Commission’s showcase for rising local designers.
Toby by Hatem Al-Akeel
Location: Jeddah, Saudi Arabia
Founded: 2006
Price level: premium
Product type: menswear, thobes
Style: reimagined traditional
Website: tobybyhatem.com
Instagram: @tobybyhatem
Hatem Al-Akeel had no formal design training when a corporate job requiring a daily thobe left him frustrated with the standard cuts on offer. He launched Toby in 2006 and opened a Jeddah boutique the following year, applying sharp silhouettes, unusual detailing, and a Savile Row approach to a garment that had barely changed in generations.
Christian Louboutin and Snoop Dogg have both worn Toby thobes, and Al-Akeel’s Toby Junior line remains a Ramadan staple for Saudi families shopping for their children. He later used the platform to launch Toby Femme, a collection marking the end of Saudi Arabia’s driving ban for women.
Qormuz
Location: Riyadh, Saudi Arabia
Founded: 2017
Price level: premium
Product type: clothing, lifestyle goods
Style: heritage, avant-garde
Website: qormuz.com
Instagram: @qormuz
Abdulrahman Al-Abed majored in law and business before founding Qormuz in 2017, drawing on a childhood surrounded by his calligrapher father’s artistic influence. He treats the brand as a lifestyle house rather than a pure fashion label, moving between clothing, furniture, and fragrance while sourcing camel leather, natural cotton, and camel hair native to the region.
A Qormuz jubba worn by Saudi actor Mohamed Al-Shehri at the Venice International Film Festival went viral with more than 40 million views, and the brand’s Al-Dalam dress, inspired by the pigeon towers built under King Abdulaziz, generated more than 15 million views of its own after debuting at the Saudi Cup.
Torba Studio
Location: Riyadh, Saudi Arabia
Founded: 2018
Price level: contemporary
Product type: ready-to-wear
Style: modest, deconstructed streetwear
Website: torbastudio.com
Instagram: @torbastudio
Sara Al-Ameel and Nazek Alkhulaif founded Torba Studio in Riyadh in 2018, naming the label after the Arabic word for soil to reflect its grounding in human existence. The brand reworks modest fashion through a streetwear lens, favoring oversized silhouettes, deconstructed elements, and a mostly monochromatic palette.
Upcycling sits at the center of Torba’s process, with unused materials regularly folded into new ready-to-wear pieces rather than discarded. One of its most talked-about designs, a vest embroidered with an Adam’s apple, shows how directly the studio pushes against conventional ideas of what modest fashion is supposed to look like.
Ajlan & Brothers
Location: Riyadh, Saudi Arabia
Founded: 1979
Price level: accessible
Product type: menswear, headwear
Style: classic, traditional
Website: ajlanbros.com
Instagram: @ajlanbros
Four brothers, Ajlan, Saad, Muhammad, and Fahad, opened a small shop in Riyadh’s Al-Deira district in 1979 and built it into one of the Gulf’s largest classic menswear manufacturers. Ajlan & Brothers now runs its own factories producing thobes, yashmaghs, and ghutras, employing more than 9,000 people across ten countries.
The company distributes through 45 of its own branches and 200 wholesale points across Saudi Arabia and the wider Gulf, with additional reach into Yemen, Syria, Jordan, Libya, and Egypt. Where most brands in this list chase individual recognition, Ajlan & Brothers built its name on volume and consistency instead.
Thobi
Location: Riyadh, Saudi Arabia
Founded: 2018
Price level: mid-range
Product type: menswear, thobes
Style: custom-tailored, tech-enabled
Website: thobi.sa
Instagram: @thobi_sa
Khalid Abanami and Abdulmajeed Alresaini founded Thobi in Riyadh in 2018, building what they call the first digital thobe tailor. The app uses proprietary image-processing technology so customers can measure themselves from home using nothing but a smartphone camera, skipping the tailor visit entirely.
The startup raised over 650,000 dollars in a seed round led by Abunayyan Holding’s venture arm, ABN Ventures, in 2020. Thobi sits at the opposite end of Saudi Arabia’s thobe industry from a manufacturer like Ajlan & Brothers, proving custom tailoring and mass production can both find room in the same market.
Other Notable Saudi Arabian Clothing Brands
A handful of other Saudi labels are worth watching too, especially for founders interested in streetwear clothing brand positioning or sustainable production models.
- DHAD – Streetwear label since 2013 using the Arabic letter ض as a canvas for cultural self-expression.
- RMRM – Streetwear brand since 2017 built around the slogan “show, don’t tell.”
- Not Boring – Playful Riyadh streetwear label since 2018 known for bold Arabic slogans and pop-culture mashups.
- KAF BY KAF – Sculptural womenswear label from designer Kawthar Alhoraish, drawing on Riyadh’s streets and markets.
- Chaldene – Carbon-neutral loungewear brand focused on sustainable, everyday comfort.
- Surrah – Jeddah handbag label rooted in the Al-Balad UNESCO heritage district.
Frequently Asked Questions about Saudi Arabian Clothing Brands
Honayda and Abadia carry the strongest international recognition, with Honayda as the first Saudi label sold at Harrods and Abadia as the first carried by Net-a-Porter, while 1886 and Hindamme lead the streetwear and contemporary heritage side of the scene.
Saudi designers tend to build collections around hyper-specific regional references, Najdi architecture, Sadu weaving, or a single historic building, rather than a general Gulf luxury aesthetic, and much of that momentum has followed the launch of Riyadh Fashion Week and Vision 2030 investment.
Abadia works with over forty female artisans using traditional Sadu weaving and deadstock fabric, Yousef Akbar builds eveningwear from recycled and upcycled materials, and Torba Studio folds unused fabric scraps directly into its ready-to-wear pieces.
Several labels now ship internationally through their own websites, and stockists including Net-a-Porter, Selfridges, Harrods, and Browns carry Abadia and Honayda alongside their own Saudi-only retail locations.
Vision 2030 funding, the Saudi Fashion Commission, and events like Riyadh Fashion Week have given local designers infrastructure that barely existed a decade ago, turning founders who once had to build everything from scratch into names now appearing at Paris and London fashion weeks.
