For years, the playbook for a new clothing brand was simple. Run Facebook and Instagram ads, scale the ones that convert, and use the revenue to scale further. That playbook is breaking down. Ad costs have climbed so high that…
Launching a clothing brand with a logo on a hoodie used to work. In 2026, it is close to a guaranteed way to lose money. Facebook and Instagram ad costs have climbed so far that broad targeting no longer makes…
Two former Chanel warehouse workers in Hong Kong were convicted in late July 2026 for stealing luxury goods that were never meant to reach the market. Not stolen from a store shelf, but pulled off a conveyor belt heading straight…
Scroll through TikTok long enough and you will find him. A young founder, camera shaking, voice cracking, standing in a garage full of hoodies. His manufacturer made 500 extra units instead of 50. He is financially ruined unless you buy…
In January 2024, three men walked into the Drents Museum in Assen, the Netherlands, and walked out with one of the most valuable objects in the building: the golden helmet of Cotofenesti, a 2,500-year-old crown jewel on loan from Romania,…
There’s a particular magic to standing at the top of a mountain, the crisp alpine air filling your lungs, powder beneath your skis, and the knowledge that you’re wearing gear that performs as well as it looks. Ski clothing has…