Ukraine’s fashion industry did not pause for war. Kyiv-based designers kept collections running and international retailers stocked. Many kept production going even as supply chains moved abroad or work resumed underground. What sets these brands apart is not tragedy but craft. Ksenia Schnaider builds jeans from discarded denim. Vita Kin reworks the vyshyvanka into resortwear. Julie Pelipas turns deadstock menswear into contemporary tailoring. The result is a fashion scene defined by upcycling, embroidery, and quietly radical tailoring rather than fast production cycles.
Ukrainian labels also punch above their size internationally. Anna October earned an LVMH Prize nomination, and BETTTER became a finalist too, proof that Kyiv-trained tailoring competes at the highest level. Compared with Poland’s emerging streetwear scene or Denmark’s established Scandinavian minimalism, Ukraine’s fashion identity leans harder on hand craftsmanship, embroidery revival, and upcycling built directly into the design process.
Brand Overview
- Ksenia Schnaider – Upcycled denim label known for its deconstructed Demi-Denim silhouette.
- Bevza – Minimalist womenswear built around architectural white-dress tailoring.
- Frolov – Couture-to-wear corsetry and eveningwear worn by Beyoncé and Dua Lipa.
- Sleeper – Feathered party pajamas and loungewear sold at Net-a-Porter and Bloomingdale’s.
- Anna October – Lingerie-inspired dresses and hand-knitwear from an LVMH Prize finalist.
- Ienki Ienki – Sculptural, embroidered puffer coats worn by Bella and Gigi Hadid.
- Vita Kin – Luxury resortwear reimagining the traditional vyshyvanka embroidery.
- Cultnaked – Lviv-made Y2K partywear and skorts worn by Ariana Grande.
- Litkovska – Architectural, reversible tailoring shown on the Paris Fashion Week calendar.
- Dzhus – Convertible, cruelty-free avant-garde ready-to-wear from designer Irina Dzhus.
- BETTTER – Upcycled menswear suiting rebuilt into contemporary womenswear tailoring.
- Elenareva – Tattoo-subculture-inspired knitwear and evening pieces from Kyiv.
12 Ukrainian Clothing Brands to Know
These twelve labels represent the range of Ukrainian fashion today, from upcycled denim to couture corsetry. Each has built genuine international recognition, not just local popularity. Here is what makes them worth following.
Ksenia Schnaider
Location: Kyiv, Ukraine
Founded: 2011
Price level: Mid to premium
Product type: Denim, ready-to-wear, accessories
Style: Upcycled streetwear-luxury
Website: kseniaschnaider.com
Instagram: @kseniaschnaider
Married founders Ksenia and Anton Schnaider built the label around the Demi-Denim silhouette. It combines culottes and skinny jeans stitched from discarded vintage pairs. Bella Hadid and Celine Dion have both worn the asymmetric cuts.
Upcycling sits at the core of every collection, not as a marketing angle. The brand keeps production inside Ukraine. It remains one of the country’s most recognized fashion exports.
Bevza
Location: Kyiv, Ukraine
Founded: 2006
Price level: Premium to luxury
Product type: Womenswear, ready-to-wear
Style: Minimalist tailoring
Website: bevza.co
Instagram: @bevza
Designer Svitlana Bevza built her label around what she calls the white dress concept. It favors columnar silhouettes with precise tailoring and sculpted negative space. The result reads architectural rather than decorative.
Bevza shows internationally and counts stylish minimalists among its following. Every piece favors clean lines over embellishment. That philosophy has never been diluted for trends.
Frolov
Location: Kyiv, Ukraine
Founded: 2015
Price level: Luxury
Product type: Couture-to-wear, corsetry, bridal
Style: Provocative avant-garde
Website: frolov.fr
Instagram: @ivfrolov
Ivan Frolov built the label around embellished corsetry and intricate handwork. Beyoncé and Dua Lipa have both worn it on stage. Frolov became the first Ukrainian brand named a Swarovski ingredient branding partner.
The brand draws on BDSM aesthetics, trans culture, and fetish references. It treats provocation as craftsmanship rather than shock value. Ivan Frolov chose to keep production running in Kyiv through the war.
Sleeper
Location: Kyiv, Ukraine
Founded: 2014
Price level: Mid to premium
Product type: Loungewear, partywear, bridal
Style: Feather-trimmed comfort
Website: the-sleeper.com
Instagram: @sleeper_official
Kate Zubarieva and Asya Varetsa started Sleeper around walking sleepwear. That means pajamas dressy enough to wear outside the home. Kendall Jenner and Brie Larson have both worn its feathered party sets.
The brand kept its sewing studios in Kyiv and reopened its flagship there during the war. Most sales come from the United States. It sells through Net-a-Porter and Bloomingdale’s.
Anna October
Location: Kyiv, originally Odesa, Ukraine
Founded: 2010
Price level: Premium
Product type: Womenswear, dresses, knitwear
Style: Lingerie-inspired femininity
Website: annaoctober.com
Instagram: @annaoctober
Anna October built her label on bias-cut slip dresses and hand-knitting rooted in Ukrainian textile traditions. She became an LVMH Prize finalist in 2014 and joined the BoF 500 in 2022.
The brand has collaborated with J.Crew and still works with the same Ukrainian hand-knitters it started with. Its pieces lean soft and body-conscious rather than structured.
Ienki Ienki
Location: Kyiv, Ukraine
Founded: 2010
Price level: Premium
Product type: Outerwear, puffer coats
Style: Technical, embroidered outerwear
Website: ienkienki.ua
Instagram: @ienkienki
Dima Ievenko turned the puffer coat into a design statement. He added embroidery and sculptural volume to a normally functional garment. Bella Hadid, Gigi Hadid, and Kourtney Kardashian have all worn the label.
The brand has released more than two dozen collections and sells in over thirty countries. Ienki Ienki also produces a bridal line built around the same outerwear silhouettes.
Vita Kin
Location: Kyiv, Ukraine
Founded: 2008
Price level: Luxury
Product type: Resortwear, embroidered dresses
Style: Reimagined vyshyvanka embroidery
Website: vitakin.com
Instagram: @vitakinofficial
Vita Kin reworked the traditional Ukrainian vyshyvanka into oversized linen dresses. Voluminous sleeves and hand embroidery define the label, years before folk-inspired fashion trended. Every garment is made in the brand’s Kyiv workshop.
The label has won recognition from the Elle Style Awards. It built an international following among collectors of statement resortwear. Its pieces read as wearable heritage rather than costume.
Cultnaked
Location: Lviv, Ukraine
Founded: 2018
Price level: Mid-range
Product type: Partywear, skorts, going-out separates
Style: Y2K-influenced clubwear
Website: cultnaked.com
Instagram: @cultnaked
Former fashion photographer Mary Furtas started Cultnaked by sewing her own clubbing outfits. The label grew into one worn by Ariana Grande and Kendall Jenner. It stays headquartered and manufactured in Lviv.
Cultnaked deliberately limits collection sizes to avoid overproduction. Its signature skort, a combined mini skirt and short, remains the piece most associated with the label.
Litkovska
Location: Kyiv, Ukraine
Founded: 2009
Price level: Luxury
Product type: Womenswear, tailoring, outerwear
Style: Architectural, reversible tailoring
Website: litkovska.com
Instagram: @litkovska
Lilia Litkovska comes from four generations of tailors. She builds garments meant to be worn inside out or reshaped. Every piece carries the brand’s motto, there is no wrong side.
Litkovska shows on the official Paris Fashion Week calendar. It sells through more than sixty retailers worldwide, including Dover Street Market. The label balances Kyiv’s raw energy with Parisian refinement.
Dzhus
Location: Kyiv, Ukraine
Founded: 2010
Price level: Premium to luxury
Product type: Convertible outerwear, avant-garde ready-to-wear
Style: Sustainable, utilitarian avant-garde
Website: dzhus.com
Instagram: @dzhus_official
Irina Dzhus designs convertible pieces that reshape into multiple silhouettes. Every garment uses cruelty-free materials only. The brand was shortlisted for the International Woolmark Prize in 2015.
Dzhus sells through concept stores across Japan, Australia, the UAE, and the United States. Each collection treats functionality as a design principle, not a constraint.
BETTTER
Location: Kyiv, operating internationally
Founded: 2019
Price level: Premium to luxury
Product type: Upcycled tailoring, menswear-inspired womenswear
Style: Reworked vintage suiting
Website: bettter.us
Instagram: @bettter.us
Julie Pelipas, former fashion director of Vogue Ukraine, rebuilds deadstock menswear into sharply cut blazers and trousers for women. Each piece ships with a passport tracing the fabric’s origin. The label became an LVMH Prize finalist for its circularity model.
BETTTER sells through Net-a-Porter and Browns. Pelipas has continued the project while based outside Ukraine since the war began.
Elenareva
Location: Kyiv, Ukraine
Founded: 2012
Price level: Premium
Product type: Knitwear, dresses, evening
Style: Tattoo-subculture-inspired eveningwear
Website: elenareva.com
Instagram: @elenareva
Elena Reva launched her label with tattoo-print sweaters, a debut so distinctive that Parisian concept store Colette bought it immediately. Those tattoosweaters gave the brand its name.
Elenareva has since moved toward sweeping floor-length gowns and structured corsetry for eveningwear. The label keeps its subculture roots visible even in its most formal pieces.
Other Notable Ukrainian Clothing Brands
- Gasanova – Gender-fluid tailoring label that has shown at London Fashion Week.
- Paskal – Julie Paskal’s ready-to-wear womenswear with a sculptural, feminine edge.
- A.M.G. – Experimental womenswear label from designer Alyona Bettyar.
- TG Botanical – Sustainable basics made from hemp and linen by Tetyana Chumak.
- Bibliotheque – Eco-leather dresses and coats from designer Nika Malyikhina.
- LONDI – Lingerie and loungewear brand producing out of Vinnytsia Oblast.
- Nué – Couture-adjacent eveningwear label known for sweeping silhouettes.
Frequently Asked Questions about Ukrainian Clothing Brands
Ukrainian labels lean heavily on craftsmanship, upcycling, and embroidery revival rather than fast production. Many, like Ksenia Schnaider and BETTTER, build entire collections from reworked deadstock or vintage materials.
Many are. Brands like Frolov and Sleeper kept production running in Kyiv, while others, including BETTTER, moved parts of their operation abroad to keep working.
Several labels sell through major retailers such as Net-a-Porter, Bloomingdale’s, Browns, and Dover Street Market, alongside their own official websites.
Ksenia Schnaider is often considered the most recognized name, thanks to its Demi-Denim silhouette and celebrity following that includes Bella Hadid and Celine Dion.
Sustainability is a common thread. Labels like Dzhus, BETTTER, and TG Botanical build their entire design process around cruelty-free materials, upcycling, or natural fibers.
