Romanian fashion runs on two generations working side by side. Irina Schrotter left medical school in 1990 to build what became one of the country’s most successful fashion houses. Three decades later, Alexandra Șipa turned discarded electrical wire into lace-like garments worn by Charli XCX. Between them sits a cluster of labels built around Transylvanian craft, from Ami Amalia’s luxury knitwear to MA RA MI’s fusion of Maramureș textile traditions with global influences. Many of these brands still manufacture entirely within Romania, often in the same regions where their founders grew up.
Mercedes-Benz Bucharest Fashion Week now anchors most of this activity, pulling in designers from across Eastern Europe each spring. Compared with Hungary or the Czech Republic, Romania’s fashion identity leans harder on heritage craft and regional textile traditions rather than large-scale ready-to-wear manufacturing.
Brand Overview
- NISSA – Family-owned ready-to-wear sold across 300 international stores.
- Jolidon – Romania’s largest lingerie and swimwear exporter.
- Irina Schrotter – Modern womenswear from Romania’s most successful designer.
- MURMUR – Retro-inspired pret-a-porter worn by Madonna and Beyoncé.
- Andrea Tincu – Art-driven prints fusing painting with ready-to-wear.
- Almaz – Milan-trained womenswear built to empower Romanian women.
- Ami Amalia – Luxury knitwear made in the designer’s own Transylvania factories.
- MA RA MI – Maramureș heritage crafts fused with global textile traditions.
- Alexandra Șipa – Lace-like garments made from discarded electrical wire.
- Ioana Ciolacu – Sustainable womenswear built on textile experimentation.
- Andra Andreescu – Handmade, subtle luxury made entirely in Romania.
Romanian Clothing Brands to Know
These labels capture the range of Romanian fashion today, from decades-old heritage houses to newly emerging craft-driven names. Each has built real recognition beyond Romania, not just domestic followings. Here is what makes them worth knowing.
NISSA
Location: Bucharest, Romania
Founded: 1993
Price level: Mid to premium
Product type: Dresses, ready-to-wear, accessories
Style: Bold, feminine silhouettes
Website: nissa.com
Instagram: @nissa_official
NISSA’s founder started her career as a fashion model before building the label with her sister and mother. The family-owned brand focuses on bold silhouettes and quality fabrics.
NISSA now sells in more than 300 international multi-brand stores. It regularly shows at trade events in New York, London, and Milan.
Jolidon
Location: Cluj-Napoca, Romania
Founded: 1993
Price level: Mid-range
Product type: Lingerie, swimwear
Style: Everyday intimate essentials
Website: jolidon.com
Instagram: @jolidon_official
Gabriel Cîrlig spotted a gap in the post-revolution Romanian market for lingerie and swimwear. Jolidon grew from that gap into a manufacturer exporting across Europe, the Americas, and Asia.
The brand expanded into Hungary, Italy, and France within a decade of launching. It now operates more than one hundred stores across several countries.
Irina Schrotter
Location: Iași, Romania
Founded: 1990
Price level: Premium
Product type: Womenswear, business wear
Style: Sophisticated, edgy
Website: irinaschrotter.com
Instagram: @irinaschrotter
Irina Schrotter left medical training in 1990 to enter the fashion business instead. By 2008, her company employed one thousand people across Romania.
A 2013 Der Tagesspiegel profile called her Romania’s most successful fashion designer. She has shown collections at Berlin Fashion Week on multiple occasions.
MURMUR
Location: Bucharest, Romania
Founded: 2011
Price level: Premium
Product type: Pret-a-porter, lingerie-inspired ready-to-wear
Style: Retro femininity, sensual
Website: murmurstore.com
Instagram: @murmurclothing
Andreea Badala trained at Alexander McQueen Menswear before launching MURMUR in Bucharest. The label reinterprets retro lingerie shapes as wearable, everyday pieces.
Madonna, Beyoncé, and Dua Lipa have all worn MURMUR designs. The brand now sells across eight European countries plus the US and Canada.
Andrea Tincu
Location: Iași, Romania
Founded: 2007
Price level: Premium
Product type: Ready-to-wear, accessories
Style: Art-inspired, graphic prints
Website: andreatincu.com
Instagram: @andreatincu
Andreea Tincu debuted her first collection in 2007, inspired by the work of photographer Man Ray. Her prints move from hand-painted sketches to digitally finished fabric.
The brand has shown at fashion weeks in Amsterdam, London, Kyiv, and Vienna. Every piece is produced sustainably from natural materials.
Almaz
Location: Bucharest, Romania
Founded: 2014
Price level: Mid to premium
Product type: Womenswear
Style: Bold, empowering
Website: almazclothing.com
Instagram: @almaz_clothing
Andra Olaru developed Almaz while studying fashion design at Istituto Marangoni in Milan. Her debut collection first showed in a Milan showroom before returning home.
By 2015, Olaru shifted her focus back to Romanian women specifically. The brand centers on designs meant to make women feel visibly strong.
Ami Amalia
Location: Oradea, Romania
Founded: 2017
Price level: Luxury
Product type: Knitwear, jewelry
Style: Statement luxury knitwear
Website: amiamalia.com
Instagram: @amiamaliaofficial
Amalia Săftoiu built two knitwear factories from scratch after leaving a corporate career in Moscow. She insists on a Made in Romania label even where the law would let her write otherwise.
A stylized wild Romanian peony forms the brand’s signature button detail. Ami Amalia now sells to buyers across multiple continents.
MA RA MI
Location: Bucharest, Romania
Founded: 2016
Price level: Premium
Product type: Ready-to-wear, artisan textiles
Style: Sustainable, craft-driven
Website: MA RA MI on LinkedIn
Instagram: @maramiclothing
Andra Clițan grew up around artisans in Maramureș, Transylvania. She built MA RA MI to fuse those traditional techniques with textile crafts from around the world.
The brand showed its Sola Scriptura collection at Mercedes-Benz Berlin Fashion Week in 2013. It later received a Romanian Ministry of Culture grant for preserving artisan textile knowledge.
Alexandra Șipa
Location: Bucharest, Romania
Founded: 2020
Price level: Premium to luxury
Product type: Handcrafted lace, festival wear
Style: Sustainable, sculptural lace
Website: alexandrasipa.com
Instagram: @alexandrasipa
Alexandra Șipa graduated from Central Saint Martins in 2020 after moving to London in 2015. She turns discarded electrical wire into lace-like garments using local waste materials.
Charli XCX, Shygirl, and Kate Nash have all worn her designs. Șipa now shows biannually on the Mercedes-Benz Bucharest Fashion Week schedule.
Ioana Ciolacu
Location: Bucharest, Romania
Founded: 2013
Price level: Premium
Product type: Womenswear
Style: Sculptural, sustainable
Website: ioanaciolacu.com
Instagram: @ioanaciolacu
Ioana Ciolacu trained at the London College of Fashion before winning the Designer for Tomorrow award in 2013. Her work centers on recycled textiles and experimental draping.
Ciolacu has presented at trade fairs including Tranoï Tokyo and MOMAD Madrid. She was named Best Designer at Romanian Design Week Awards in 2018.
Andra Andreescu
Location: Bucharest, Romania
Founded: 2011
Price level: Luxury
Product type: Womenswear
Style: Subtle, poetic minimalism
Website: instagram.com/andraandreescuofficial
Instagram: @andraandreescuofficial
Andra Andreescu built her namesake label around intentionally subtle, wearable design. Every piece is handmade and manufactured entirely in Romania.
The brand treats poetic simplicity as its defining signature. Andreescu runs a Bucharest showroom where clients can see the collection in person.
Other Notable Romanian Clothing Brands
- ATU Body Couture – Bucharest label exploring women’s fashion since 2011.
- Laura Lazar – Glam-rock inspired designs drawing on Studio 54 and punk.
- Mara Faur – Elegant dresses incorporating traditional Romanian motifs.
- Tearless Street – Bold, cinema-inspired luxury for strong individuals.
- Chic Utility – Cluj-Napoca label blending utility with everyday aesthetics.
- Atelier Hamza – Luxury craftsmanship built on curated premium materials.
Frequently Asked Questions about Romanian Clothing Brands
Romanian labels often draw on regional textile heritage, especially Transylvanian and Maramureș craft traditions, and many still manufacture entirely within the country.
MURMUR is widely recognized internationally, having been worn by Madonna, Beyoncé, and Dua Lipa, with sales across Europe and North America.
Yes. Alexandra Șipa builds lace-like garments from discarded electrical wire, and Ioana Ciolacu focuses on recycled textiles and experimental draping.
Mercedes-Benz Bucharest Fashion Week runs each spring and brings together designers from Romania, Hungary, Poland, and neighboring countries.
Several do. Ami Amalia produces luxury knitwear in its own Transylvania factories, and MA RA MI fuses Maramureș artisan techniques with global textile traditions.
