12 Israeli Clothing Brands Worth Knowing (2026)

Israeli fashion grew out of necessity long before it chased trends. ATA dressed kibbutz workers in sturdy khaki from 1934, and Naot began making work boots on a Galilee kibbutz in 1942. Lea Gottlieb then turned a raincoat business into Gottex, which became America’s top swimsuit import by 1993. A newer generation built on that base in very different ways. Galia Lahav and Inbal Dror put Tel Aviv on the global bridal map, while Dodo Bar Or moved from acting into luxury ready-to-wear.

Tel Aviv anchors almost all of this activity, from the flagship stores at the Port to the small studios around Sheinkin Street. Several heritage names have even been revived by a new generation of designers. Compared with Turkey or Lebanon, Israel leans less on mass production or couture tradition and more on constant reinvention.

12 Israeli Clothing Brands Overview

Here’s a quick look at the Israeli labels in this guide, which is part of our wider series on clothing brands by country.

• Castro – Israel’s best-known fashion house, founded in Tel Aviv in 1950.
• Fox – Casual basics giant founded in 1942, now with more than 600 stores.
• Gottex – Tel Aviv swimwear pioneer founded by Lea and Armin Gottlieb in 1956.
• Maskit – Israel’s first fashion house, revived in 2013 by Sharon Tal.
• ATA – Kibbutz-era workwear brand from 1934, relaunched in 2016.
• Naot – Handcrafted footwear made on a Galilee kibbutz since 1942.
• Comme il Faut – Feminist Tel Aviv fashion house founded in 1987.
• Galia Lahav – Couture bridal house with flagships from Los Angeles to London.
• Ronen Chen – Geometric, architecture-inspired womenswear since 1993.
• Dorin Frankfurt – Tel Aviv designer who opened her first store in 1975.
• Inbal Dror – Couture bridal label worn by Beyoncé at the Grammys.
• Dodo Bar Or – Embroidered luxury fashion by actress-turned-designer Dorit Bar Or.

Israeli Clothing Brands

These twelve labels range from kibbutz-era workwear to couture gowns sold in New York and London. Here is what makes each of them worth knowing.

Castro

Location: Bat Yam, Israel
Founded: 1950
Price level: Mid-range
Product type: Menswear, womenswear, kidswear
Style: Urban, trend-led
Website: castro.com
Instagram: @castrofashion

Aharon Castro moved to Israel from Thessaloniki as a child and opened his fashion business in Tel Aviv in 1950. The brand later grew into a nationwide chain, and it has designed the Israeli Olympic team uniforms since 1996.

As a result, Castro became the label most Israelis grew up wearing. Gal Gadot even worked as one of its leading models before her Hollywood career.

Fox

Location: Airport City, Israel
Founded: 1942
Price level: Affordable
Product type: Casualwear for women, men, kids and babies
Style: Basic, casual
Website: fox.co.il
Instagram: @fox_israel

Fox started in 1942 under the Wizel family, years before Israel became a state. Its “Basic Is Beautiful” approach focuses on simple everyday clothing, and the group now runs more than 600 stores.

That’s exactly why Fox works as Israel’s everyday wardrobe brand. It wins on comfort and price rather than runway trends.

Gottex

Location: Tel Aviv, Israel
Founded: 1956
Price level: Premium
Product type: Swimwear, resortwear
Style: Glamorous, print-driven
Website: gottex-swimwear.com
Instagram: @gottexswim

Lea Gottlieb and her husband Armin first made raincoats, which made little sense in a country where it rarely rains. They switched to swimwear in 1956, and the name Gottex simply combines Gottlieb with textiles.

As a result, Gottex became a global export story. By 1993 it was America’s top swimsuit import, worn by names like Princess Diana.

Maskit

Location: Tel Aviv-Jaffa, Israel
Founded: 1954
Price level: Luxury
Product type: Womenswear, couture, accessories
Style: Heritage craft, modern
Website: maskit.com
Instagram: @maskitdesign

Ruth Dayan founded Maskit in 1954 to create work for new immigrants and preserve their craft traditions. The house closed in 1994, but designer Sharon Tal revived it in 2013 after leading embroidery at Alexander McQueen.

That’s exactly why Maskit feels like living history. Its modern collections still lean on the embroidery and handwork of the original house.

ATA

Location: Tel Aviv, Israel
Founded: 1934
Price level: Mid-range
Product type: Workwear-inspired everyday clothing
Style: Utilitarian, timeless
Website: atawear.co.il
Instagram:

Erich Moller founded ATA in 1934, and the name stands for “textiles from our land” in Hebrew. Its khaki work clothes dressed the kibbutz movement for decades, until the factory went bankrupt in 1985.

As a result, the 2016 relaunch had instant nostalgia on its side. Today ATA reworks that durable, sustainable workwear spirit for city life.

Naot

Location: Kibbutz Neot Mordechai, Israel
Founded: 1942
Price level: Premium
Product type: Shoes, sandals, boots
Style: Comfort, anatomical
Website: naot.com
Instagram: @naot.northamerica

Naot began in 1942 as a one-room workshop on Kibbutz Neot Mordechai, making sturdy work boots. Every pair is still handcrafted at that same Upper Galilee factory, built around an anatomical footbed.

That’s exactly why Naot can compete with Birkenstock on comfort. Several of its styles even carry podiatrist association approval.

Comme il Faut

Location: Tel Aviv, Israel
Founded: 1987
Price level: Premium
Product type: Womenswear, shoes, accessories
Style: Feminist, conceptual
Website: comme-il-faut.com
Instagram: @_comme_il_faut_

Sybil Goldfainer and Carole Godin founded Comme il Faut in 1987 as a business by women, for women. Its flagship at the Tel Aviv Port pairs the fashion house with a women-only spa and a restaurant.

As a result, the brand sells a point of view as much as clothing. Its campaigns around social causes keep it one of Tel Aviv’s most talked-about labels.

Galia Lahav

Location: Tel Aviv, Israel
Founded: 1984
Price level: Luxury
Product type: Bridal, couture, eveningwear
Style: Sensual, couture
Website: galialahav.com
Instagram: @galialahav

Galia Lahav opened her Tel Aviv atelier in 1984, and every gown is still handcrafted in Israel. This luxury house now runs flagships in Los Angeles, New York, Miami, London and Tel Aviv.

That’s exactly why Galia Lahav leads Israel’s bridal export boom. Beyoncé even wore one of its gowns to renew her vows.

Ronen Chen

Location: Tel Aviv, Israel
Founded: 1993
Price level: Mid-range
Product type: Womenswear, accessories
Style: Minimalist, geometric
Website: ronenchen.co.il
Instagram: @ronenchen1

Ronen Chen worked for designer Gideon Oberson before opening his first store on Tel Aviv’s Sheinkin Street in 1993. He once planned a career in architecture, so his minimalist pieces still start from squares, circles and triangles.

As a result, his clean shapes travel well. The label now sells through hundreds of boutiques across the US, Canada and Europe.

Dorin Frankfurt

Location: Tel Aviv, Israel
Founded: 1975
Price level: Premium
Product type: Womenswear, menswear
Style: Relaxed, understated
Website: dorinfrankfurt.com
Instagram: @dorinfrankfurt

Dorin Frankfurt opened her first store in Tel Aviv’s Shalom Tower in 1975, when Israeli designer fashion barely existed. She was one of the first local houses to design jeans. Today she still designs and produces in an open-plan factory in central Tel Aviv.

That’s exactly why her label carries real made in Israel credibility. Production stays next to the studio instead of moving overseas.

Inbal Dror

Location: Tel Aviv, Israel
Founded: 2005
Price level: Luxury
Product type: Bridal, eveningwear
Style: Bold, seductive
Website: inbaldror.com
Instagram: @inbaldrorofficial

Inbal Dror studied at Shenkar and trained in Milan before launching her couture label in 2005. Her bridal line followed in 2014, and she now employs around 270 people in Israel.

As a result, her gowns reached the biggest stages quickly. Beyoncé wore an Inbal Dror design at the 2016 Grammy Awards.

Dodo Bar Or

Location: Tel Aviv, Israel
Founded: 2014
Price level: Luxury
Product type: Womenswear, swimwear
Style: Embroidered, bohemian
Website: dodobaror.com
Instagram: @dodobaror

Dorit “Dodo” Bar Or first found fame as an actress, then designed an earlier label called Pas Pour Toi. She launched her namesake brand in 2014, mixing luxe fabrics with intricate embroidery.

That’s exactly why the label caught on abroad. Selena Gomez and Naomie Harris have both worn her designs.

Other Notable Israeli Clothing Brands

• Kedem Sasson – Sculptural, artistic Tel Aviv womenswear since the early 1990s.
• Mira Zwillinger – Mother-daughter bridal house founded in Tel Aviv in 1991.
• Lihi Hod – Luxury bridal label founded in 2010 by a former Dior designer.
• Berta – Glamorous bridal brand founded in 2004 by Berta Balilti.
• Adika – Israel’s largest online fashion brand, launched in 2012.
• Alembika – Art-inspired womenswear with bold color and relaxed shapes.
• Itay Brands – Cult Israeli label founded in 2020.

Frequently Asked Questions about Israeli Clothing Brands