Ghana’s fashion industry runs on a genuine sense of craft. Kente weaving, hand-batik and indigo dyeing are not nostalgic references here, they are living techniques that designers build entire luxury houses around, often working directly with the artisan communities that keep them alive.
At the same time, Accra and the nearby harbour town of Tema have produced one of West Africa’s most talked-about streetwear clothing brand scenes, one that now dresses Afrobeats stars and collaborates directly with global labels rather than simply copying them. Add a large English-speaking population and a global Ghanaian diaspora that shops for these brands out of pride as much as style, and you get a market that punches well above its size. The twelve brands below span both ends of that spectrum.
Overview of 12 Ghanaian Clothing Brands
- Christie Brown – a luxury ready-to-wear house weaving Ghanaian heritage into global design.
- Pistis Ghana – a husband-and-wife label known for modern Kente-inspired gowns.
- Studio 189 – an Accra-based social enterprise built around artisan craftsmanship.
- Free The Youth – the streetwear collective that put Ghana’s youth culture on the global map.
- Atto Tetteh – an African luxury streetwear brand built around bold menswear.
- Abrantie The Gentleman – an award-winning menswear house blending tailoring with African prints.
- Hazza – a unisex, ethically made label built from repurposed and reworked fabrics.
- Duaba Serwa – a premium womenswear label known for its signature origami pleat.
- Larry Jay – a unisex, ethically made brand rooted in West African heritage.
- Steve French – a Gucci Fellowship designer known for bold, vibrant womenswear.
- Kiki Clothing – a contemporary African-inspired womenswear label made in Ghana.
- Osei-Duro – a formerly influential label that helped put Ghanaian textile craft on the world stage.
Christie Brown
Location: Osu, Accra, Ghana
Founded: 2008
Price level: Luxury
Product type: Ready-to-wear, bespoke gowns, accessories
Style: Contemporary African luxury
Website: christiebrownonline.com
Instagram: @christiebrowngh
Christie Brown was founded in 2008 by Aisha Obuobi Ayensu, who named the label after her grandmother, a seamstress whose skill with traditional Ghanaian textiles first drew Aisha into fashion. The brand debuted at its first runway show in Accra the same year and has since become one of West Africa’s most recognised luxury names.
Known for bold prints and impeccable tailoring, Christie Brown was named one of Vogue Business’ 100 Innovators in Sustainability in 2023. The brand shows how tying a label’s entire identity to a specific personal story, in this case a grandmother’s craft, can carry a house from a single runway show to international recognition.
Pistis Ghana
Location: Accra, Ghana
Founded: 2008
Price level: Mid to premium
Product type: Gowns, ready-to-wear
Style: Modern Kente-inspired eveningwear
Website: pistisghana.com
Instagram: @pistisgh
Pistis Ghana was founded in 2008 by husband-and-wife duo Kabutey and Sumaiya Dzietror, shortly after both graduated from Joyce Ababio’s Vogue Style School of Fashion and Design in Accra. The brand’s name means “faith” in Greek, reflecting the personal conviction behind its launch.
Pistis became known for reworking Kente cloth into modern gowns, including designs worn by Ghana’s second lady, Samira Bawumia. The label’s growth from a graduate project into a recognised fashion house shows how formal design training paired with a clear point of view can accelerate a brand’s early credibility.
Studio 189
Location: Accra, Ghana
Founded: Grew out of trips across Africa starting in 2011
Price level: Premium
Product type: Womenswear, menswear, accessories, home goods
Style: Artisanal, ethically produced African design
Website: studiooneeightynine.com
Instagram: @studiooneeightynine
Studio 189 was co-founded by actress Rosario Dawson and former Bottega Veneta communications executive Abrima Erwiah after a series of trips across Africa that began in 2011. The label works with Accra-based artisan communities specialising in plant-based dye, hand-batik and Kente weaving.
Beyond its own collections, Studio 189 operates as a social enterprise, partnering with the United Nations’ Ethical Fashion Initiative and collaborating with brands including J.Crew, Fendi and Nike. It is a strong example of how a fashion label can function as both a commercial brand and a platform for other African artisans at the same time.
Free The Youth
Location: Accra, Ghana (founded in Tema)
Founded: 2013
Price level: Affordable
Product type: T-shirts, sweatshirts, denim, accessories
Style: Cultural commentary streetwear
Website: instagram.com/freetheyouth_ghana
Instagram: @freetheyouth_ghana
Free The Youth started in 2013 in the harbour town of Tema, founded by childhood friends Jonathan “Joey Lit” Coffie, Kelly Foli, the late Winfred “Shace” Mensah and Richard Ormano. Their first collection, printed with the phrase “this pain is printed on cotton,” debuted in late 2015 and quickly caught on with Ghanaian musicians.
The brand has since collaborated with Off-White, Daily Paper and Nike’s Jordan Brand, and its pieces have been worn by artists including Davido, Wizkid and Stormzy. Free The Youth kept prices affordable on purpose, prioritising access for its home community over short-term margins, a choice that helped cement its credibility long before the international attention followed.
Atto Tetteh
Location: Accra, Ghana
Founded: 2014
Price level: Premium
Product type: Menswear, outerwear
Style: Bold, colourful African luxury streetwear
Website: instagram.com/attotetteh
Instagram: @attotetteh
Atto Tetteh was founded in October 2014 by menswear designer George Tetteh, built on the belief that the African man has always been fashionable and that his story still needed to be told through clothing. The label leans into colour, warmth and sartorial elegance rather than muted streetwear basics.
Positioning itself as African luxury streetwear, Atto Tetteh sits between the bold graphic labels of Accra’s youth scene and the more formal tailoring houses. It shows there is real room in West African fashion for a menswear brand that treats colour and craftsmanship as premium features rather than a departure from luxury.
Abrantie The Gentleman
Location: Accra, Ghana
Founded: Active for over a decade
Price level: Premium
Product type: Menswear, bespoke tailoring
Style: African print luxury tailoring
Website: abrantiethegentleman.com
Instagram: @abrantiethegentleman
Abrantie The Gentleman was founded by Oheneba Nana Yaw Boamah, who worked at Ghanaian textile firms GTP and GTMC before turning his personal style, and the nickname it earned him, into a menswear label. Abrantie is the Akan word for gentleman, and the brand builds every collection around that idea of quiet, confident sophistication.
The label has shown at Mercedes-Benz Fashion Week, Africa Fashion Week Nigeria and South African Menswear Week, and has dressed a long list of Ghanaian celebrities for red carpet events. Abrantie The Gentleman demonstrates how deep expertise in fabric, gained from years inside the textile industry, can translate directly into a distinct tailoring signature.
Hazza
Location: Accra, Ghana
Founded: 2013
Price level: Mid-range
Product type: Unisex sportswear, tailoring
Style: Ethical, repurposed streetwear
Website: instagram.com/hazzaofficiale
Instagram: @hazzaofficiale
Hazza was founded in 2013 by Hassan Alfaziz Iddrisu, who started out reworking secondhand vintage pieces from Accra’s Kantamanto market before developing his own designs, despite having no formal training in sewing or cutting. The unisex brand favours breezy suiting and utilitarian shirts made from repurposed fabrics.
Hazza has since been featured at Mercedes-Benz Fashion Week Accra, where its sustainable, unisex approach stood out among more conventional collections. The brand’s origin story, built from thrifted materials rather than formal training, shows how far resourcefulness and a strong eye can carry a designer without a traditional fashion education.
Duaba Serwa
Location: Accra, Ghana
Founded: 2011
Price level: Premium
Product type: Women’s ready-to-wear
Style: Sophisticated, texture-led contemporary design
Website: duabaserwa.com
Instagram: @duabaserwa
Duaba Serwa was founded in 2011 by designer Nelly Hagan-Deegbe, built around richly textural details and the brand’s signature triangular origami pleat. The label works with women weavers in Ghana and Burkina Faso to keep traditional weaving techniques alive within modern silhouettes.
Duaba Serwa’s pieces have appeared in international publications including Vanity Fair, and the brand is frequently named among Ghana’s most sophisticated contemporary womenswear labels. It shows how a single signature technique, executed consistently, can become as recognisable as a logo.
Larry Jay
Location: Ghana
Founded: Independent Ghanaian label
Price level: Mid-range
Product type: Unisex ready-to-wear, accessories
Style: Ethical, heritage-inspired streamlined design
Website: larryjayghana.com
Instagram: @larryjayghana
Larry Jay describes itself as a Black-owned, sustainable Ghanaian brand, drawing on African culture, textiles and nature to shape unisex pieces with clean, modern silhouettes. Camp-collar shirts and streamlined separates sit alongside accessories, all produced with an ethical, timeless approach rather than fast-fashion turnover.
The brand ships worldwide from Ghana and positions itself as working toward becoming a fully sustainable fashion house that gives back to its local community. Larry Jay is a useful example of how a unisex, heritage-led collection can appeal internationally without needing separate men’s and women’s lines.
Steve French
Location: Accra, Ghana
Founded: 2015
Price level: Mid to premium
Product type: Women’s ready-to-wear
Style: Bold, artful contemporary womenswear
Website: instagram.com/steviefrenchie
Instagram: @steviefrenchie
Steve French unveiled his debut collection, “Alewa,” at the Ghana Garden and Flower Show in 2015, having switched from general science to visual arts against his school’s wishes to pursue fashion design. He went on to earn a place in Gucci’s 2019 Design Fellowship, working directly with creative director Alessandro Michele’s team for a year.
His vibrant gowns and skirts have been worn by supermodel Naomi Campbell, including for an Essence Magazine 50th-anniversary cover, alongside Ghanaian artists like Efya. Steve French’s rapid rise shows how a distinctive, artful point of view can open doors at the highest levels of international fashion, even for a designer working from Accra.
Kiki Clothing
Location: Ghana
Founded: Independent Ghanaian label
Price level: Mid-range
Product type: Women’s ready-to-wear
Style: Contemporary African-inspired design
Website: instagram.com/kikiclothing
Instagram: @kikiclothing
Kiki Clothing was founded by Titi Ademola-Perez with a mission to blur the lines between continents, creating garments that fit the needs of today’s international woman. The label produces custom sizes and ships worldwide, all ethically made in Ghana.
Kiki Clothing’s eclectic approach moves freely between traditional Ghanaian styling and contemporary silhouettes rather than committing fully to either. Alongside better-known names like Christie Brown, it is frequently mentioned as part of Accra’s established boutique fashion scene, reflecting how many successful Ghanaian labels build a following through consistent quality rather than large-scale marketing.
Osei-Duro
Location: Formerly Accra, Ghana, with studios in Los Angeles and Vancouver
Founded: 2009
Price level: Premium
Product type: Handmade, hand-dyed contemporary garments
Style: Sustainable, textile-led design
Website: oseiduro.com (brand has since closed)
Instagram: @oseiduro
Osei-Duro was founded in 2009 by former classmates Maryanne Mathias and Molly Keogh, who became fascinated with Ghana’s textile industry while travelling the country and built a brand around handmade dyeing and sewing techniques. Every piece was dyed and sewn in Ghana in partnership with small-scale artisans.
The label was carried by international boutiques including Opening Ceremony and featured in publications like Vogue before closing its doors, with its Instagram now confirming it is no longer selling. Osei-Duro is included here as a reminder of how influential the brand was in putting Ghanaian artisan textiles on the global fashion map, even though shoppers can no longer buy from it directly.
Other Notable Ghanaian Clothing Brands
- Adzedu of Shapes – heritage menswear house famous for reviving traditional African tunics.
- Viva Group – Accra boutique fashion house handpicking pieces from leading designers.
- Threaded Tibres – sustainable luxury Ghanaian fashion label.
- Amaserwaa Clothing – custom-made womenswear label known for elegant, individual pieces.
- Common FTR – emerging Accra streetwear label built around youth culture.
- JKU Creations – artisan label known for handmade macramé and crochet pieces.
Frequently Asked Questions about Ghanaian Clothing Brands
Christie Brown and Pistis Ghana are among the most recognised Ghanaian luxury labels, while Free The Youth is the country’s best-known streetwear export.
Free The Youth has the widest international recognition of any Ghanaian streetwear label, thanks to collaborations with Off-White, Daily Paper and Nike’s Jordan Brand and pieces worn by artists like Davido and Stormzy.
Yes, Studio 189, Hazza and Larry Jay all build their collections around handmade, repurposed or ethically produced techniques in partnership with local craftspeople.
Ghanaian streetwear brands like Free The Youth often weave cultural commentary and Ghanaian history directly into their graphics, turning t-shirts into a form of social storytelling rather than pure style statements.
Most established brands like Christie Brown, Pistis Ghana, Studio 189, Duaba Serwa and Larry Jay sell through their own websites and ship internationally, while several independent labels sell primarily through Instagram.
Yes, Pistis Ghana and Studio 189 are both known for reworking Kente cloth into modern ready-to-wear pieces, alongside traditional Kente weavers across the country.
