Product inserts are small cards or booklets included with a customer’s order. They are an easy way to communicate more than just product information, they give your brand a voice, tell your story, and create a memorable experience. Done well, product inserts make your brand feel thoughtful, professional, and engaging.
Why Product Inserts Matter
Product inserts allow you to connect with your customers beyond the clothing itself. They can include styling tips, care instructions, information about your brand mission, sneak peeks of upcoming collections, or extra items that fit within your brand strategy. These little details turn a standard purchase into a branded experience, making customers feel valued and more likely to return.
Unlike packaging, which may be discarded, product inserts are often saved, photographed, or shared on social media, giving your brand extra visibility. They are a subtle yet powerful tool to reinforce your brand identity and story.
Examples from Iconic Brands
Looking at how successful brands use inserts can provide inspiration:
- Everlane includes short notes about ethical production and sustainable materials, connecting customers with the brand’s values.
- Glossier often includes playful inserts with tips or thank you messages, reinforcing their approachable and fun brand tone.
- Patagonia uses inserts to educate customers on environmental responsibility, strengthening loyalty and trust.
These examples show that product inserts are more than decorative extras, they are communication tools that leave a lasting impression. Does your audience like raves? Add some funny little things like little ducks that they can take with them on a rave!
Practical Tips for Your Brand
To make product inserts work for your clothing brand:
- Include a clear and concise brand message or story
- Provide styling tips, care instructions, or exclusive content to add value
- Make the design visually appealing and aligned with your brand’s aesthetic
- Consider including a QR code to your website, lookbook, or social media channels
- Use them for promotions, loyalty programs, or sneak peeks of new collections
How to Apply Product Inserts for Your Brand
Think of product inserts as a way to extend the customer experience beyond the garment. Every insert is an opportunity to engage, educate, and delight your audience. By including thoughtful and well-designed inserts, you turn each purchase into a branded experience, strengthen customer relationships, and make your brand memorable long after the package is opened.
