Outerwear garments add personality, style, and seasonal relevance to your collection. They often become statement pieces that define the look and feel of a brand. Understanding the types of outerwear and how to approach them can help you create impactful pieces that elevate your overall collection.
What Are Outerwear Garments?
Outerwear includes jackets, coats, and other layering pieces. These garments require more complex construction and careful fabric selection compared to core garments. They are perfect for brands looking to expand into seasonal collections and make a strong visual impression.
Jackets
Jackets are versatile outerwear pieces that combine style and functionality. They can define the season and set the tone for your brand’s aesthetic. Jackets are ideal for introducing structure, layering (combine with core garments), and unique details into your collection.
Pros
- Bold silhouettes and visual impact
- Can define seasonal collections
- Higher profit margins
Cons
- More complex construction
- Seasonal demand varies
Best For
- Brands with an established identity and design confidence
Tips: Experiment with different fabrics such as denim, nylon, or technical blends. Pay attention to details like zippers, pockets, and lining to add perceived value and uniqueness.
Coats
Coats are premium outerwear pieces that provide warmth and sophistication. They are perfect for fall and winter collections and can establish a brand as high-quality and fashion-forward.
Pros
- Adds premium feel to the collection
- Functional and stylish
- Long-lasting customer appeal
Cons
- High production cost
- More complex sizing and tailoring
Best For
- Brands targeting a premium market or seasonal collections
Tips: Focus on fabric quality like wool blends, cashmere, or technical textiles. Consider silhouette and length to differentiate your coats and create standout pieces.
Vests and Gilets
Vests are lightweight layering pieces that add versatility and style. Vests are ideal for transitional seasons and can work as a functional or fashion-focused item.
Pros
- Easy to layer
- Adds versatility to outfits
- Lower production complexity than full jackets
Cons
- Limited standalone use
- Seasonal relevance
Best For
- Transitional collections and layering pieces
Tips: Consider quilted or padded fabrics for warmth, and experiment with different fits and closures to add interest without overwhelming the collection.
How to Build Your Outerwear Collection
Start with one or two statement outerwear pieces that reflect your brand identity. Jackets are versatile and wearable for many audiences, while coats signal premium quality and craftsmanship. Focus on fabric selection, silhouette, and detailing to ensure your outerwear aligns with your brand’s overall aesthetic. Layering pieces like vests can complement your core garments and bottoms to complete the seasonal look.
