Haha yes! Let’s go. Ik maak de blog met:

• GYCB tone (punchy, direct, no bullshit)
• Concrete brand voorbeelden
• Geen corporate headers
• Geen bullet lists (alles in prose)
• Korter en krachtiger
• Interne links
• Externe links naar brands (NIET concurrenten)

Hier komt ie:

How to Choose the Perfect Name for Your Clothing Brand

Supreme. Stüssy. Palace. Carhartt. Patagonia.

These names mean something now. But they didn’t start that way. Nobody heard “Supreme” in 1994 and thought “iconic streetwear brand.” They heard a word. That’s it.

The name became iconic because of what the brand built around it. The products, the culture, the story, the experience. The name was just the starting point.

Your brand name works the same way. It’s important, but it’s not magic. Pick a good one, then build something around it that matters.

Iconic Names Are Built, Not Born

Think about your own name. It’s just a name. It doesn’t mean anything to strangers. But to people who know you, it carries weight. Reputation, experiences, trust.

Brand names work the same way. Nike is iconic because of decades of product, marketing, and cultural moments. The word itself is just a Greek goddess nobody thought about before 1971.

Off-White became a fashion empire not because the name is clever, but because Virgil Abloh built a recognizable aesthetic, a strong narrative, and a cultural movement around it.

Your job isn’t to invent the perfect name. It’s to pick a solid one and then make it matter through your branding, your storytelling, and your products.

How to Pick a Name That Works

Start by being honest about what you’re building. Are you making streetwear? Sustainable fashion? Luxury clothing? Your name should reflect the vibe, not fight against it.

Avoid generic descriptors. “Urban Street Apparel” or “Elite Fashion Co” sound like placeholder names. They’re forgettable because they try to describe instead of standing for something. Compare that to Carhartt, which is just a surname, or Palace, which is one word with no explanation needed.

Keep it simple. Long names are hard to remember, hard to fit on tags, and hard to say out loud. Stüssy is seven letters. Supreme is seven letters. BAPE is four. Short, clean, memorable.

Make sure it’s available. Check if the domain is open, if Instagram and TikTok handles are free, and if anyone else in fashion is using something too similar. You don’t want to build a brand only to find out someone else owns the name or the URL.

Say it out loud. Does it sound good? Is it easy to pronounce? Can people spell it after hearing it once? If your name requires explanation every time someone asks about it, pick a different one.

Your Name Should Support Your Story

A good name makes storytelling easier. It gives you a foundation to build on.

Patagonia evokes wild landscapes and adventure, which aligns with their mission and products. Fear of God sounds intense and intentional, which matches the brand’s aesthetic. Madhappy suggests optimism and mental health awareness, which is central to their messaging.

Your name doesn’t need to be poetic, but it should give you room to build a narrative. If your name feels disconnected from what you’re trying to say, you’ll spend years fighting that disconnect.

What Happens After You Pick a Name

Once you have a name, the real work starts. You need a logo that represents it visually. You need brand colors that feel cohesive. You need a tone of voice that matches the personality.

Your name shows up everywhere. On your website, your packaging, your hangtags, your social media. If the rest of your brand identity doesn’t align with the name, it won’t work.

The name is step one. Everything else builds from there.

What To Do Next

Pick a name that’s simple, memorable, and aligned with your brand vision. Don’t overthink it. You’re not trying to win an award for creativity. You’re trying to build something people remember.

Once you have it, move on to the rest of your brand identity. Define your brand story, create your visual identity, and start building the culture that makes your name mean something.

The name is just the beginning. What you do with it is what counts.