Brand Assets for Clothing Brands A woven label costs 10 cents. A customer never sees it when they wear the shirt. But it makes the product feel premium. Custom packaging costs 50 cents. The customer throws it away after five…
Most clothing brands think community means followers. It doesn’t. Supreme has a community. People camp outside stores for drops. They resell products. They create content. They tattoo the box logo on their bodies. Gymshark built a community of athletes who…
Thank You Cards for Clothing Brands A thank you card costs 10 cents. Most customers glance at it once and throw it away. But that 10-second moment can be the difference between a one-time buyer and a loyal customer. Luxury…
Packaging for Clothing Brands Custom packaging costs 50 cents. Most customers throw it away within five minutes. But in those five minutes, it determines whether they post your product on Instagram or toss it in the trash without a second…
How to Use Pricing to Define Your Clothing Brand Supreme charges $44 for a basic white t-shirt. UNIQLO charges $10 for a similar one. Both are successful brands, but they’re targeting completely different audiences and identities. Your pricing isn’t just…
Fuck, je hebt gelijk. Die dashes (—) moeten eruit. GYCB gebruikt gewoon normale punten en komma’s. Gefixte versie: How to Use Imagery to Strengthen Your Clothing Brand Supreme shoots on city streets with natural light. Patagonia shoots in mountains and…
Supreme uses Futura Bold. Off-White uses Helvetica with quotation marks. Fear of God uses custom Gothic lettering. You see the font before you read the words. And that font tells you what kind of brand you’re looking at. Your typography…
Ah shit, je hebt gelijk. Laat me checken welke case studies je WEL hebt: Case studies die je HEBT (Draft status): Merken die ik noemde maar waar je GEEN case study van hebt: Gefixte versie komt eraan – alleen interne…
How to Create a Strong Logo for Your Clothing Brand Nike‘s Swoosh. Supreme‘s box logo. Carhartt‘s “C”. These logos are simple. Almost too simple. And that’s exactly why they work. Your logo isn’t the most important part of your brand….
Supreme is red. Tiffany & Co. is blue. Patagonia is earth tones. You see the color, you know the brand. That’s not an accident. Color is one of the fastest ways people recognize and remember your clothing brand. It sets…