Bram Korsten grew up in the south of the Netherlands, surrounded by nature, gardens, and the kind of childhood that stays with you. Years later, after leaving a well-paid job behind, he turned those memories into a clothing brand. He…
Most brands build their message around a feeling. Live in Peace built theirs around a question. “Why do we only rest in peace if we can live in peace too?” That is the line the brand was founded on, started…
Most brands start with a product. Desmirages started with a feeling. The founder spent seven years traveling the world as a content creator, staying in iconic hotels and legendary resorts across the Mediterranean and beyond. He kept running into the…
Most people who are frustrated with an industry complain about it. Klaus Buchroithner did something different. Growing up in Eferding, a small town in Upper Austria, Klaus took over his parents’ skate shop as a teenager. What he found there…
Most clothing brands are built from a mood board. Saint Blanc was built from a scene. Mitchell and Cameron grew up in the same small town but really found each other in Amsterdam’s nightlife. Being embedded in that world meant…
The World Cup is on. And for clothing brands, that is bigger than a sporting event. Right now, the football shirt is one of the most culturally relevant garments on the planet. Not because of the sport, but because of…
Most clothing brands launched in 2023 no longer exist. Fattorino Innamorato does. Founded by Thijs Pannekoek, a Rotterdam School of Management student who was running an electric bike rental company on the side and working part-time in healthcare and sales,…
In January 2024, three men walked into the Drents Museum in Assen, the Netherlands, and walked out with one of the most valuable objects in the building: the golden helmet of Cotofenesti, a 2,500-year-old crown jewel on loan from Romania,…
Palace built a global streetwear brand without a marketing budget, without celebrity seeding, and without looking to America for direction. Founded in 2009 by Lev Tanju out of a run-down London squat house the crew ironically called a “palace,” the…
Most clothing brands don’t fail because of bad design. They fail because they run out of their best-selling hoodie in the middle of their biggest campaign, or because they’re sitting on 400 units of a style nobody wants, slowly eating…