Most advice about clothing brands comes from the few that made it big. The Clothing Brand Survey looks at everyone else: the founders who are just starting, the brands that are growing, and the shoppers who decide whether a new brand gets a chance.

Every year, Grow Your Clothing Brand asks brand owners, future founders and shoppers the same core questions. That way, the results show not only where small clothing brands stand today, but also how things change from year to year. On this page you find every edition of the survey.

All Editions of the Clothing Brand Survey

2026 Clothing Brand Survey

The first edition collected 134 responses from 46 countries: 59 brand owners, 37 founders who were about to launch and 38 shoppers. The most striking result is about marketing. Brand owners name Google Search as their best channel, while only a few new founders plan to use it.

• 37% of brand owners had no sales yet, mostly because they launched less than 6 months ago.
• 76% of brands that were live for more than a year said they were structurally profitable.
• 68% of founders started with a budget below €1,000.
• 68% of shoppers wanted reviews or real customer photos before trusting a new brand.

Read the full results of the 2026 Clothing Brand Survey, including every table and the complete questionnaire.

What the Survey Covers

The first question decides which questions someone gets. As a result, every respondent only answers what applies to them.

• Brand owners share how long they have been in business, what they earn, when they became profitable and which marketing channel works best for them.
• Founders who are building a brand share their budget, how they plan to produce, their biggest hurdle and how they plan to find their first customers.
• Shoppers share how often they buy from unknown brands, what makes them trust a new brand and what makes them leave a website right away.

How the Survey Works

The survey is an anonymous online form. Respondents choose to take part themselves, mostly after finding the survey on our site. Because of that, the results are not representative of the whole fashion industry. They say most about small and new clothing brands, which is exactly the group we write for.

Each report shows how many people answered every question. We also explain which answers we left out and why. The core questions stay the same every year, so each new edition can be compared with the ones before it.

Using the Results

You are welcome to use the numbers in your own articles, videos or presentations. Please mention the Clothing Brand Survey by Grow Your Clothing Brand and link to the edition you quote, or to this page.

Frequently Asked Questions about the Clothing Brand Survey