Roughly 70 percent of online shopping carts get abandoned before checkout completes, according to research aggregated by the Baymard Institute across dozens of studies (Uber Eats Merchants, citing Baymard Institute). That means for every ten customers who add something to…
A customer who’s never heard of your brand has no real way to know if you’re legitimate before they hand over their payment details. Trust signals exist specifically to close that gap, giving a hesitant, unfamiliar visitor enough reassurance to…
A customer who’s never heard of your brand has no real way to know if you’re legitimate before they hand over their payment details. Trust signals exist specifically to close that gap, giving a hesitant, unfamiliar visitor enough reassurance to…
A beautifully designed website with plenty of traffic can still sell almost nothing. Getting visitors to your products is only half the job. The other half is making sure they actually complete a purchase. That second half is conversion. It…
A product page shows one item in isolation. A lookbook shows how your pieces actually work together, in context, styled the way you imagined them being worn. That difference matters, since customers often buy an outfit’s feeling more than a…
A customer who can’t quickly find what they’re looking for rarely keeps searching for long. They leave instead, often without ever seeing the product that would have made them a customer. Navigation is invisible when it works well and painfully…
The product page is where a browsing visitor either becomes a customer or clicks away. Every design decision on that page, from image order to where the size selector sits, either removes a small piece of friction from that decision…
A homepage has to do a strange amount of work in a very short window: introduce your brand, show your product at its best, and get a visitor moving somewhere useful, all before that visitor decides whether to stay or…
Design does work that copy alone can’t. It’s the first thing a visitor absorbs, often before reading a single word, and it either reinforces or undermines everything your brand is trying to say about itself. This section covers the specific…
The contact page is where a cautious shopper checks whether you are real. They have never heard of your label, the site looks fine, and the prices seem reasonable. Then they scroll to the bottom and look for evidence that…