More Amoure is an English clothing brand founded in 2022.
More Amoure links.
1. For people discovering More Amoure for the first time, can you explain what More Amoure represents and what the brand stands for?
More amoure (Ma.™) is a UK based social impact brand with an ethos of showing one another ‘MORE LUV’. Our aim is to give back to others & make impact through ‘The 10%‘ The brand exists to make giving back accessible. Most people want to make a difference but don’t always know how or where to start. The brand bridges that gap by turning street-luxe clothing into a vehicle for social impact. Every purchase contributes directly to community projects. The belief at the core of More Amoure is simple: fashion can be more than fabric. It can build community, start conversations and create real, lasting change.
2. How did More Amoure begin and what was the moment that made you realise the brand was becoming real?
The brand began while I was still in medical school. I wanted to create something meaningful at a time when life felt chaotic: exams, personal setbacks and learning everything from scratch. The moment it felt real was seeing the first community partnerships take shape. That shift from selling clothes to actually funding period poverty work in Ghana or supporting food banks made it clear that More Amoure had moved from an idea to an impact-led brand.
3. What makes More Amoure different from other clothing brands and what is the core identity behind it?
More Amoure isn’t built around trends, hype or fast cycles. Its focus is impact. The identity is rooted in community, generosity and using fashion as a tool for good. Every product is tied to a purpose, and the brand stays transparent about where help is going. It’s clothing for people who care about making a difference but want a simple, real way to do it.
4. What inspired the name More Amoure and what meaning does it hold for you personally?
“More Amoure” means “More Love”. It’s both the brand’s mission and a personal tribute. The name reflects how I grew up watching my grandmother give without hesitation, whether through her seamstress work or the bread she donated weekly. The brand carries that same spirit forward. It’s about adding more luv to the world through small, consistent actions.
5. What is the long term vision for More Amoure and what direction do you want the brand to grow toward?
The long-term vision is to grow More Amoure into a modern impact-driven clothing house: streetwear that contributes to social good at scale. That means expanding community partnerships, offering more structured charitable programmes, continuing to embed giving into the business model and building a brand known for both quality and purpose. The direction is clear: scalable fashion, real community work and transparent impact that grows with the brand.
6. Why did you choose to embed giving directly into the business model rather than doing occasional charity drops?
Because giving shouldn’t be an afterthought. I didn’t want More Amoure to rely on seasonal charity campaigns or one-off donations. The goal was to make giving automatic and built into the brand’s DNA from day one.
When impact is tied to every purchase, it removes the pressure from customers to “decide” to give. They’re doing it by default. It makes giving consistent, predictable and scalable. And it keeps the brand accountable. It also aligns with how I grew up: giving wasn’t something you announced, it was something you just did
7. What impact has More Amoure made so far, and which projects are you most proud of?
More Amoure began with a simple promise: if we say we’re here to create impact, we have to prove it from day one. Even before the brand became profitable, in fact, while I was still in a net negative (eventually loosing £10,000GBPI funded the early projects myself. I wanted to set a precedent for what More Amoure stood for, so people could see the mission in action, not just in words.
Since then, we’ve helped tackle period poverty in Ghana through local and government partnerships, supported the homeless community in Birmingham, provided food bank support for low-income families across the UK and ran a fundraising event for Wood Street Mission to help children and families in Manchester.
The project I’m most proud of is the period poverty initiative in Ghana. Funding that myself while everything else felt uncertain was a turning point. Seeing a community benefit directly from something that started as an idea during medical school made the mission feel real. It proved that More Amoure could create meaningful impact long before it had the resources, and that the brand’s foundation would always be rooted in genuine giving.
