When Corteiz, one of the most selective streetwear brands in the world, brought its 2025 US tour to Atlanta, it did not pick a random local partner for the stop. It chose 74IsWar, a two-year-old label most people outside the…
Most brands in this series took years, sometimes a decade, to build the kind of following Greedy Unit has earned in roughly three. Founded in Brooklyn in 2022 by a designer known online as Dimelojc, Greedy Unit was voted the…
Most of the brands in this series raised serious outside capital to fund their growth. Vuori took in $1.27 billion. Gymshark built its empire with the help of private equity backing. Represent did neither. Brothers George and Michael Heaton grew…
Vuori is one of the few direct-to-consumer apparel brands that kept opening stores while its peers slowed down. While brands like Allbirds pulled back on physical retail after the pandemic e-commerce boom faded, Vuori accelerated, backed by a rare foundation…
Most streetwear brands chase hype. Aimé Leon Dore built a decade-long following by doing the opposite, leaning into nostalgia, patience and a very specific New York story instead of loud logos or constant drops. Founded by Teddy Santis in Queens…
Quotrell is a Dutch streetwear brand from Nijmegen, founded by owner Hans Peters in 2017. Before fashion, Peters served in the military and ran his own trend jewelry store for thirteen years. Along the way, he developed a very specific…
The GoodPeople In 2008, Ivo van Deyzen walked into Dutch clothing shops with one sweater he had designed himself. No brand behind it, no investors, no plan B. Just a sweater and a conviction that there was room for something…
Bram Korsten grew up in the south of the Netherlands, surrounded by nature, gardens, and the kind of childhood that stays with you. Years later, after leaving a well-paid job behind, he turned those memories into a clothing brand. He…
Most brands build their message around a feeling. Live in Peace built theirs around a question. “Why do we only rest in peace if we can live in peace too?” That is the line the brand was founded on, started…
Most brands start with a product. Desmirages started with a feeling. The founder spent seven years traveling the world as a content creator, staying in iconic hotels and legendary resorts across the Mediterranean and beyond. He kept running into the…