Packaging for Clothing Brands Custom packaging costs 50 cents. Most customers throw it away within five minutes. But in those five minutes, it determines whether they post your product on Instagram or toss it in the trash without a second…
Marketing does not stop after a customer makes a purchase. In fact, after sales marketing is one of the most powerful ways to build loyalty, increase repeat purchases, and turn customers into advocates for your brand. For clothing brands, thoughtful…
Marketing is one of the most misunderstood parts of building a clothing brand. Many think it’s just about ads, posts and promotions. But real marketing starts long before that. It’s about understanding what your brand stands for, how it connects…
How to Use Pricing to Define Your Clothing Brand Supreme charges $44 for a basic white t-shirt. UNIQLO charges $10 for a similar one. Both are successful brands, but they’re targeting completely different audiences and identities. Your pricing isn’t just…
Fuck, je hebt gelijk. Die dashes (—) moeten eruit. GYCB gebruikt gewoon normale punten en komma’s. Gefixte versie: How to Use Imagery to Strengthen Your Clothing Brand Supreme shoots on city streets with natural light. Patagonia shoots in mountains and…
Supreme uses Futura Bold. Off-White uses Helvetica with quotation marks. Fear of God uses custom Gothic lettering. You see the font before you read the words. And that font tells you what kind of brand you’re looking at. Your typography…
Ah shit, je hebt gelijk. Laat me checken welke case studies je WEL hebt: Case studies die je HEBT (Draft status): Merken die ik noemde maar waar je GEEN case study van hebt: Gefixte versie komt eraan – alleen interne…
How to Create a Strong Logo for Your Clothing Brand Nike‘s Swoosh. Supreme‘s box logo. Carhartt‘s “C”. These logos are simple. Almost too simple. And that’s exactly why they work. Your logo isn’t the most important part of your brand….
Supreme is red. Tiffany & Co. is blue. Patagonia is earth tones. You see the color, you know the brand. That’s not an accident. Color is one of the fastest ways people recognize and remember your clothing brand. It sets…
“Just Do It.” Three words. Billions of dollars in brand value. Nike‘s tagline didn’t make the brand iconic by itself. But it captured the attitude, the energy, and the mission in a way that stuck. It became inseparable from the…